According to a recent report, advertising spending in Africa is growing with media, with television, newspapers and digital being the biggest drivers of this growth. As a result, more spending and revenue are expected to be generated as Internet penetration continues to grow along with the number of Internet users.

In this regard, PrimeClick Media, a digital advertising agency, said it hopes to provide knowledge-based resources in anticipation of continued growth in digital marketing.

In this interview, Temitayo Oyinyemi, Marketing Director at Primeclick Marketing Agency, explains how digital marketing is making a big difference in the areas of advertising and marketing strategy… excerpt

What is PrimeClick Media?

PrimeClick Media is a performance-driven digital advertising agency that uses pay-per-click digital advertising to generate quality leads and customers, thereby improving KPIs to help businesses acquire new customers for growth. We help you get a We are experts in digital advertising, from strategy and planning to execution and reporting. We are your trusted digital advertising partner and are always working to increase your revenue.

How is it different from other digital marketing platforms?

We are not a platform. We are nothing but experts in managing various digital advertising platforms such as Google Ads, Facebook Ads, and Programmatic Ads. advertising services. A 100% refund policy also applies if our advertising services do not produce the agreed results.

The digital marketing space is growing rapidly. What are the factors that cause this and what are its benefits?

The world is now connected online and more and more organizations are looking to establish an online presence. Digital marketing has really made a big difference in the field of advertising and marketing strategy. Digital marketing is highly effective, economically feasible and pervasive. Use stronger techniques to put your business in order and effectively scale your current scale to peak levels that personally impact every customer. We can say that it adds more customization and personalization for customers. The range of work will also expand. The digital marketing industry is showing huge growth and revenue that is transforming the world in real time.

How do you distinguish between digital marketing and affiliate marketing?

Digital marketing is a broad term that refers to many strategies used to sell and promote products on numerous digital platforms. Digital marketing is a generic term for all kinds of online marketing techniques. It has several different components including affiliate marketing. Digital marketing is more than just selling products and services. Deploy a variety of tactics (both free and paid) across all digital channels (brand website rankings, social media, email, etc.) to grow your brand by solving your customers’ real queries. Affiliate marketing is a specific type of online marketing in which marketers are compensated based on a pre-agreed percentage of revenue for products/services sold as a result of their marketing efforts. Affiliate marketing is a specific form of promotional service where the more customers you attract, the more profit you can make.

What are the challenges of a digital marketing business?

Digital marketing is a function that continues to innovate with new trends emerging every year. As with any business, there are several challenges, including but not limited to: consumer-driven privacy mitigating the impact of targeted advertising, bots and malice Fraudulent clicks by a person, lack of consumer confidence in completing a purchase online.

How have you overcome these challenges?

With the sheer number of digital tools and tactics on the market, digital campaigns can become so complex that getting relevant content to the right audience at the right time remains a challenge for most brands. Big challenges. These challenges can be met by being innovative and embracing change. Managing your business becomes easier if you try to evolve as much as possible.

As a digital marketer, what do you consider “ease of doing business” in Nigeria?

As a digital marketing professional, what I perceive as ease of doing business is having a good economy where advertising payments are fine, power is constant, and security is guaranteed.

From a digital marketing perspective, what can be done to accelerate growth in slow-to-respond sectors?

I think these organizations should adopt digital ways of running their business and employ more young people. Because the Internet has great potential to grow the African economy, digital marketing will be a key driver of the explosive growth of SMEs. business in africa.

What options are available for those seeking digital marketing opportunities?

We recommend taking a free online course, earning a certification from the Google Digital Academy, practicing on a demo account, and then joining an agency or brand for hands-on experience.

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