Inside Aging’s Digital Marketing in Healthcare and Aged Care Masterclass Series is designed to teach you how to find, engage, and retain prospects and differentiate your business.

The aged care sector is undergoing major changes, including greater transparency to consumers regarding quality and safety with a star rating system being introduced later this year.

More than ever before, providers are in control of every aspect of their brand reputation, crafting marketing strategies that build customer pipelines, building trust and positive feelings about who they are and what they do. Must be manageable. This is essential to being seen as an employer. Chosen in the current labor market!

The training program consists of four 90-minute online sessions held weekly from October 13th to November 3rd.

Designed specifically for the aged care and healthcare sector, the series has trained thousands of marketing and communications professionals since 2010 to use social media, marketing, and media channels more effectively. Led by SMK founder and CEO James Fitzgerald, who has trained.

Each session offers a highly engaging approach to mastering a subject matter and is designed to enable attendees to gain actionable insights to improve their business and realize immediate ROI. increase.

program and schedule:

All start times are 1pm Sydney/Melbourne/Canberra time.

October 13, 2022 – Maximizing Social Media Engagement and Organic Reach

• Social Media Algorithm Updates for 2022

• Make the most of new or underutilized features

October 20, 2022 – Developing high-converting social advertising campaigns

• How to turn social media likes into dollars

• A social advertising strategy that balances reach and action

• New creative trends and copywriting best practices

October 27, 2022 – Unleash the Power of Google Search to Get More Leads

• Search Engine Optimization (SEO) Trends for 2022

• Get more local traffic with Google Maps and Google My Business

• How to create high performing Google Ads

November 3, 2022 – Responding to Online Threats, Risks, and Protecting Your Online Reputation

• Building Engaged Communities and Managing Online Risk

• Managing daily anger in a ‘cancel culture’ era

• Defamation on Social Media, User Privacy and Data Protection

The entire program is priced at $1195 plus GST with an early bird offer of $995 plus GST available now.

You can book using the link below or request an invoice by emailing editor@insideageing.com.au (training questions can also be sent to this email. increase).

Last year we held a version of this event – ​​what some of the course participants had to say:

“I just watched Session 3 and it’s been great and very helpful, especially the free tools that help you understand the keywords people are using in their searches. How to use it with Google Analytics, which I didn’t quite understand.I’ll revisit this session once I’ve put things into practice.”

“I really enjoyed the training series so far. Thank you.”

“The AnswerthePublic tool is great! I’ve been playing around with keywords and now planning my own website.”