Pokemon isn’t just a lovable game or cartoon franchise, it’s a fashion piece. From thisisneverthat and his COMME desGARÇONS collaborations to his Billionaire Boys Club and of course his Hypebeast, Pokémon has established itself as a multifaceted entity that spans lifestyles, cultures and trends. Today, we welcome Olivier Rousteing’s collaboration with Balmain and step into the world of high fashion.

Dubbed the Pokemon x Balmain Trainer Fashion Set, this collaboration capsule is not only grounded in the fashion house’s energetic glamor and bold aesthetics, it’s also a creation for the community that Pokemon speaks to. “Pokémon’s bright pop aesthetic and captivating creatures have always fascinated me,” he says Rousteing. He adds: That’s the main reason I’m so happy to partner with Pokémon on this collection. Because now we can relive the past moments of hope and optimism. “

Both share a common passion for imagination and community. Balmain has a legendary and growing “Army” and Pokémon Trainers all over the world. Capsule brings these spirits together, incorporating franchise icons into Balmain’s signature wear, accessories and footwear for the perfect blend of joy and creativity.

Inspired by the labyrinths in Balmain’s archives, the ‘Labyrinth’ motif is a frequent feature in much of the collection, with variations on sweaters, tank tops and other t-shirts in shades of yellow from the world of Pokémon. Similarly, Pikachu is found throughout the collection, while video game motifs like the geometric “Labyrinth” logo are a nod to the franchise’s ’90s roots on consoles like his Game Boy Color. increase.

Elsewhere, the flared track pants usher in a high-end Balmain attitude, while the fiery, spikey yellow hit references the franchise. Similarly, the bag’s leather strap is adorned with a bolt, and Pikachu’s tail has an added bolt-like hangtag. The Balmain B-Bold sneaker also has a perfect collaboration.

The Pokémon x Balmain Trainer Fashion Set also welcomes a partnership with SharpEnd. Starting September 5th, 15 NFC-enabled badges will be available in select Balmain stores.This gives customers access to a unique dual-partnership experience, with the chance to win his VIP tickets to the Balmain Festival during Paris Fashion Week, as well as Balmain fashion sets. pokemon unite.

things to play pokemon unite You can also unlock the collaboration set for free by logging into the game (for 7 consecutive days) between 07:00 AM on September 2nd and 00:00 AM on September 30th. pokemon unite Apps, well, I think every member of my team was a little addicted to that game. By playing the game at the same time as designing the special Pokemon badge and jacket, pokemon unite Trainers can be unlocked for more fun — I’m really looking forward to spending more time in the game once the Paris Fashion Week frenzy is over. ”

The actual collection will be released on September 2nd on Balmain’s website and boutiques. For more information, pokemon unite page.

In other news, Hypebeast has put Martine Rose, Telfer Clemens and Grace Wales Bonner head-on in the Louis Vuitton battle.