Find an online retailer

Many brands now sell their surplus inventory through their own digital outlets. For example, Rixo, known for its patterned dresses, has an archive section on its site where you can buy styles from previous seasons at up to 50% off.

The Outnet sells styles from previous seasons not sold at Net-a-Porter. Her Morwenna Ferrier, fashion and lifestyle editor at The Guardian, says you can “absolutely steal” designer clothes here. Got a nice blue silk shirt for her fifth in RRP [recommended retail price]”

High-street shoe brands Schuh and Office offer deep discounts on discontinued, out-of-stock or slightly scuffed shoes, including children’s school shoes, on their Schuh Imperfects and Offcuts by Office sites. for sale.

Bookmark your favorite items and wait for them to go on sale

Monikh Dale, stylist and founder of Monikh.com, said:

“Keep track of when it goes on sale and, if possible, ‘favorite’ the item online or within a shopping site. I hope it will be at least 50% off when it goes on sale after 2 seasons. This doesn’t always happen, so if you really love it, it’s a gamble.

You can use a price tracker app, but Google Shopping lets you monitor price drops.

If you need it more urgently, at least leave it in your online basket overnight. You will often receive emails from brands offering discount codes to complete your purchase.

Sign up for retailer newsletters

It takes a lot of willpower not to get swayed by the regular marketing emails you receive, but subscribers are usually notified about brand sales, often 24 hours in advance. size selection.

In most cases, you also get a signup discount bonus (perhaps 10% or 15%) on your first purchase.

Search second hand first

If you have a particular item in mind, always check to see if you can buy it second hand before paying full or sale prices.

For online fashion, Ferrier says eBay and Vestiaire Collective are good places to start.

“Some brands sell better on eBay and vice versa. Older, more expensive brands like Toast, Cos and Arket are cheaper on Vestiaire. You can get it cheaper.”

One tip for getting the best deals: search on weekends when bored sellers list their items on Sunday nights. Try spelling mistakes. “Someone misspelled the name so I got a nice Paul He Smith thing on eBay,” he says Ferrier.

“Do not buy from overseas as they charge high fees. It also makes it harder to find counterfeit goods. If you are a beginner, Vestiaire will do the review for you, so start with Vestiaire first.”

‘I go to hip shops like Liberty and Selfridges, make notes on new and obscure stalls, then search on eBay. Just picked up a Farm Rio dress for £30. It was probably £300 new.”

Shop for hand-me-downs from your favorite stylists and influencers

Given the clothes, many stylists and fashion influencers sell their little-worn wardrobes online. You can even get your hands on Harry Styles archive pieces after Harry Styles stylist Harry Lambert said he has them listed on his Depop.

Alex Stedman of The Frugality recycles used clothes on eBay for charity.

“It’s worth looking to see if your favorite influencer offers something similar. There are so many great sites to buy second hand these days. [such as] I love shopping at Vinted and Depop and style stores like Shelter in King’s Cross in London and Crisis in Finsbury Park.

“I also love the thrill of car boot sales. They’re much cheaper than vintage and charity shops, and they’re a great place to socialize. It’s a family treasure.”

rent for special occasions

If you’re looking for something special for an event, wedding, or big work presentation, renting can save you a lot of money and allow you to wear something you might not normally be able to afford. He said:

Try sites like Hurr, My Wardrobe HQ and By Rotation.