Leading fashion and lifestyle brand Alo Yoga will debut its first ready-to-wear collection combined with its first NFT on MoonPay’s HyperMint platform. The Aspen Collection NFT is a digital certificate of authenticity designed to celebrate Alo’s first foray into ready-to-wear, marking its owner as a community offering exclusive benefits. Her HyperMint, MoonPay’s self-service NFT minting platform, will lead the minting and distribution of NFTs.

Alo will unveil its first RTW collection at New York Fashion Week and will deliver an experiential presentation to unveil its latest Holiday 2022 capsule collection, immersing viewers in the brand’s refreshed world physically and digitally. The Aspen Collection is a celebration of Alo’s spirit of adventure, inspired by the outdoors, winter sports, mountaineering and après-ski. The collection represents the athleisure brand’s first foray into winter performance wear and luxury ready-to-wear. At the show, attendees will see the collection for the first time. You can also try on gorgeous collections via a Snap-powered augmented reality mirror.

“The Allo Aspen Collection is an experience where luxury meets high performance. Being able to sample the collection in real-time via augmented reality and receiving an immutable proof of ownership not only enhances the buying experience, Product reliability, transparency and security have been enhanced, creating the building blocks to deliver lifetime value and rewarding our most loyal customers,” said Angelic Vendette, Vice President and Head of Marketing, Alo Yoga. , said:

Alo recognizes that NFTs are changing the way people interact with fashion by introducing a new level of connection between brands and designers and the end consumer. Through Alo NFTs, consumers can unlock new levels of loyalty, reward, ownership, collection, and authentication. When purchasing an item from the Aspen Collection, customers are provided with a digital certificate proving the item’s authenticity. This unlocks VIP experiences, from personalized shopping experiences with a private her client manager, to future experiences and exclusive access to Alo her house. Go to the Allo Wellness Club.

“Because Alo is at the intersection of fashion and wellness, we thought showcasing the Aspen collection at NYFW would be the perfect place to host a high-end line with luxury design and fabrication from the studio to the street. We are doing it,” said Danny Harris Co. – His CEO and co-founder of Alo Yoga. Another step in making sure fashion is ready to usher in a new and exciting digital and physical fashion era. It will radically change both. “

The collection consists of 17 signature styles, including performance ski suits, ribbed cashmere sets, floor-length faux-fur jackets, water-resistant outerwear and accessories. Prices range from $54.00 to $1425.00. Customers who purchase from this limited edition collection will receive his NFT exclusive to his Alo providing proof of ownership. These NFTs are immutable proofs of rarity, authenticity, and ownership, leveraging powerful innovations in blockchain technology. In addition to owning this one-of-a-kind NFT, customers can enjoy everything from private, personalized shopping experiences by his clients and his managers, to unlocking future experiences at Alohouse, to exclusive access to the Alo Wellness Club. You can get a VIP experience.

Alo’s collaboration with MoonPay and HyperMint is the first of its kind. Alo Yoga is the first fashion and lifestyle brand to leverage HyperMint to easily purchase her NFTs through email checkout. The wellness brand and infrastructure company has also partnered with Digital Twin Studios to bring the NYFW experience to life.