Marketing Week’s sister brand, Econsultancy, has launched a training model to help marketers bridge the skill gap between digital marketing and e-commerce.

The multi-touch learning model is designed to combine on-demand learning, digital skills assessment, and team training to improve the learning and development process.

This gives marketers access to practical skills in the context of their day-to-day work, making it easier for people to practice what they’ve been taught. The learning model is based on Econsultancy research showing that 86% of his marketers believe learning at work is more helpful than other more formal learning methods such as a college degree.

Econsultancy identified 1,390 skill categories across multiple topics that marketers need to understand to perform most effectively. Designed to be contextually connected and always connected, the new model is expected to help marketers stay on top of all the latest developments through the latest hands-on lessons. .

From structured and personalized cloud-based courses, to team-based learning, to easy-access snacks “in the flow” to real-world questions, Econsultancy believes this model will help marketers learn. We believe it provides multiple ways to access and incorporate.

The multi-touch model includes five key elements:

• Skill evaluation – Quantitative and qualitative skill assessment and benchmarking, and the ability to measure the impact of learning over time. Use Econsultancy’s Digital Skills Index to diagnose your current skill level and rate it against over 35,000 digital he marketing and ecommerce professionals.
• On-demand learning – Econsultancy offers on-demand learning through the Econsultancy Skills Cloud. It is an interactive and personalized platform that utilizes the latest learning design principles. We offer accredited, structured online courses and over 500 searchable easy lessons and videos.
• team learning – Econsultancy has evolved in-person training services that help embed learning, solve real-time problems, and bring teams together in person or virtually, including live learning, connection clinics, and problem-solving bootcamps.
• trend analysis – Econsultancy’s trend analysis identifies and contextualizes what marketers need to think about next year and beyond.
• Best practice guide – Best practice resources are delivered through reports, webinars, case studies, analyst sessions, and constantly updated learning resources.

Richard Breeden, Managing Director of Econsultancy, said:

“Our model creates a contextual, connected and continuous experience that delivers up-to-date, actionable learning. We’ve created a learning model that helps develop competencies and accelerate growth.”