Soumali brings ten years of experience in content development, brand management, and digital marketing to Arrow.

Arvind Fashions has announced the appointment of Soumali Chakraborty as Head of Marketing for premium professional wear brand Arrow. Soumali will lead Arrow’s strategic marketing and communications efforts to drive business growth. As part of the leadership team, she is responsible for devising and executing Arrow’s marketing strategy.

With 10 years of experience in the textile and apparel industry, Soumali joined Arrow after a successful career at Soch Apparels to lead the brand’s PR, communications, social media and influencer marketing efforts. She previously held management positions at AbbVie, Arvind Limited and Mirah Hospitality. Soumali is a seasoned professional with a deep understanding of business dynamics and a balance of analytical and creative abilities. She graduated from her MICA’s prestigious graduate program in Brand Her Communications and Digital Her Marketing, specializing in Content Her Marketing and Marketing Analytics. Soumali also holds her MBA in Marketing at EIILM Kolkata. As she assumes her new role, she notices the brand’s storytelling approach and the brand’s increasing digital footprint.In her previous role, Soumali has played a pivotal role in launching digital innovation. I have fulfilled.

“Arrow is a dynamic brand with some of the most seasoned professionals in the industry. These are exciting times. The apparel sector is coming back stronger than it was after the pandemic. I look forward to creating and contributing to Arrow’s great legacy,” said Sumari.