Many marketing professionals have already talked about the concept of self-service. They believe that the fate of marketing agencies around the world is already sealed and that soon we will all be buying all our advertising directly from big companies like Google, Facebook, Amazon and Snapchat.

Google has put in a lot of effort to be at least such a huge authority, but fortunately the apocalypse is not yet here and there is still a chance. On the other hand, as more clients become familiar with the concept of self-service, we marketing professionals have no choice but to be more cautious to survive.

Platforms with self-service capabilities are nothing new. For example, consider AdWords. Consider how badly AdWords impacted the market in his 2000s, to say the least.

Initially, marketing professionals had to pay taxes to be able to configure campaigns on Google. As such, only large companies could use this advanced marketing technology. But at some point, as a technology company rather than a services company, Google developed the world’s first self-service advertising platform, encouraging businesses of all sizes to use its advertising services, no matter how modest or large their budget. I was.

Since then, many companies have followed Google’s footsteps by creating self-service packages of all kinds. The Snapchat experience wasn’t all that enjoyable, but other companies that rival Snapchat like Walmart, Amazon and TripAdvisor have become eloquent examples of platforms that act on the idea of ​​self-service and have done very well. went.

However, it manages marketing campaigns across different search engines, allocates sufficient budgets for each campaign, reaches desired audiences and optimizes digital marketing campaigns.

The proliferation of different channels, including self-service advertising platforms, further complicates this issue.

So, if you own a big brand and have a whole team of marketers, each with lots of talented people who can devote themselves to your self-service platform, you can take advantage of the self-service feature. But what about the small business market?

What’s the best thing to do if you’re a small or medium business? Are you at risk of getting lost in translation trying to understand what each platform does? Do you work with other companies that specialize in building?

Fight technology with the power of technology!

In fact, all you need is more technology. Basically I want a machine that can talk to other machines and make them work. Because such machines are far superior to humans.

In short, the best way to successfully meet the challenges of self-service platforms is to use self-service systems designed specifically for companies in your industry.

For example, when it comes to digital marketing, one such program is Publyo™️. It builds on the self-service concept and helps you automatically schedule, report, and monitor your marketing campaign articles yourself. Save valuable resources.

Publyo™️ is affordable for marketing specialists and digital agencies. This will give you access not only to his very advanced CRM system, but also to various publications, with the help of which you can increase your visibility. Internet for websites controlled by you. And each content marketing campaign you generate takes just minutes.

In conclusion, technology can be used to efficiently meet the challenges posed by it.