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Fashion
Home›Fashion›How to reboot the fashion house

How to reboot the fashion house

By admin1
September 26, 2022
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A woman in a bright red pantsuit strides across the red floor
Ferragamo’s Spring/Summer 23 show in Milan debuted new Creative Director Maximilian Davis © Getty Images

Sometimes a designer delivers a show so amazingly good that all else pales in comparison. This is Mathieu Blasey’s second time joining Bottega Veneta, his €1.5 billion turnover brand of leather goods and his former boss, Daniel He launched the brand after Lee resigned last year.

This season, Blazy has teamed up with 82-year-old Italian architect Gaetano Pesce. Gaetano Pesce conceived the show space’s colorful resin floor and also designed hundreds of bright, blocky resin chairs lined up for guests. “The idea was to actually express [human] Diversity . . . we created different characters and placed them in Gaetano’s landscape,” Blasey said backstage.

What he provided was a complete wardrobe, shown in a cast of models that were all more interesting to it than the first flashes of youth. Or started with what Blazey called “a twisted banality.” T he shirts and faded overshirts with chinos, baggies made of leather rather than cotton or wool he jeans, each he layered 8-12 prints for depth and then shaved thin . He said. These were followed by sophisticated clothing for professional life. Single-breasted suits and trousers are sewn in gentle arcs behind the calves, as if caught in air. A perfectly tailored blazer his dress or hip coat. And in the evening, knit his dresses and trousers his suits that mash up patterns and fringes inspired by the futurist painter Giacomo Balla.

Kate Moss model jeans, blue and white overshirt and white T-shirt

Mathieu Blazy’s second collection for Bottega Veneta presents a complete wardrobe including casual separates… © Filippo Fior

Model striding with fringed bag and fringed outfit

. . Knit dress with patterns and fringes inspired by Italian futurist painter Giacomo Balla

The outfit was not only great looking and attractive to wear, but it was also strategic and designed to highlight the USP of the brand owned by Kering. Blazey said it’s its leather craftsmanship and its legacy as a “bag company” that ties it to travel. And the idea of ​​​​”going somewhere else.” Hence those trousers that are bent at the back and the fringe quiver on the shoulders, skirt and hem of the trousers.All of these garments belong to Bottega as you can see on his floor in the shop and the logo is there is no need.

His approach taught a lesson to designers who debuted on other labels in Milan this week: Expectations for Ferragamo, the 95-year-old Florentine shoemaker, were at their peak. Now helmed by former Burberry CEO Marco Gobbetti and his 27-year-old Maximilian Davis from Manchester, it’s the first black designer home.

Model walking red catwalk in red dress and red shoes

Maximilian Davis debuted as Creative Director of Ferragamo in an elegant suede dress. . . © Filippo Fior

The model on the red catwalk wears a loose knit white top over loose white trousers

.

A model walks down some white stairs in a short blue and white tight-fitting dress

Missoni’s Filippo Grazioli played with the Maison’s famous prints and added bright primary colors. . .

The model at the bottom of the white stairs is wearing a tight-fitting black and white full-length gown

. . . zebra print bodycon evening dress on display

In recent years, family-owned Ferragamo has lost market share to larger rivals, becoming a small fish in an ever-larger pond, and turning it around won’t be easy. million euros, still short of pre-pandemic sales.

The family urged Davis to “take risks as much as possible,” he said backstage, and the show hit like a major debut. An all-caps, slightly non-serif Peter Saville-designed logo hovers across the entrance.

By hiring young designers like this, the Ferragamo family hopes to attract younger customers, but Davis had a variety of designs in mind. The emphasis was on sleek jet-set sportswear and tailoring perfected by Tom Ford. The slinky, backless suede dress was more lively and energetic than what came before Davis, but without the thrill. To cut through the hustle and bustle, you need a thrill.

Catwalk model wears dress with short hem, fringe in front and long back

At Etro, new creative director Marco de Vincenzo blew up the brand’s logo on tops and shirts. . .

Models on the catwalk wear loose-fitting pants and bandeau tops

. . denim brocade printed with patterns of flowers, birds and exotic fruits

The catwalk model wears a long black gown with a thigh-length slit.

Swiss luxury brand Bally is back on the catwalk for the first time in 21 years with a collection of sophisticated dresses. . . © Alberto Maddaloni

A model wearing a patterned suede trouser suit

. . suede suit designed by new creative director Rhuigi Villaseñor © Alberto Maddaloni

New Missoni designer Filippo Grazioli, who worked under Riccardo Tisci at both Burberry and Givenchy, was certainly aiming for thrills. Flat chevron and zebra-patterned bodycon dresses and miniskirts were no indication of the Maison’s rich savoir-faire.

Marco de Vincenzo, who also designs accessories for Fendi, did not emphasize the label’s signature paisley print at his first Etro show, but rather enlarged the logo, striped shirt pockets, skirt corners, Embroidered on the side of the carpet bag. Upcycled from past season fabrics. The problem with this approach is that Etro doesn’t have enough brand equity to make the logo widely desirable. de Vincenzo has work to do to make that happen.

Brands that have successfully evolved into luxury fashion houses, such as Louis Vuitton and Hermès, sell more handbags than specialty handbag brands and sell more shoes than shoe manufacturers. So Swiss leather goods brand Bally is looking to give fashion a second hand by hiring Los Angeles-based designer Rhuigi Villaseñor to put together his first runway collection in 21 years. His suede, his suits and slinky cutouts, his dresses were perfectly styled for LA, but they didn’t help establish a distinct identity for the brand.

Model wearing purple evening dress and veil

The Versace collection was a dark, sensual display of boudoir gowns and cowl dresses. . . © Alfonso Catalano/SGP

Paris Hilton fights in a short sleeveless pink dress and pink veil

. . . Uplifting finale in a short sparkly dress by OG influencer Paris Hilton. © Alfonso Catalano/SGP

A model that combines a full-length coat with a leopard print bodysuit.

Dolce & Gabbana partnered with Kim Kardashian to “curate” archive work from 1987 to 2007. . . © Monica Feudi

Model in tight-fitting white dress with white tights and shoes

. . . For the spring/summer of 2023, the designer made a few changes to create a new creation © Monica Feudi

Both Versace and Dolce & Gabbana leaned into celebrity power and ’90s and early 2000s fashion this season. Donatella Versace cast OG influencer Paris Hilton in a vaguely vampire show in a black cowl dress, purple boudoir gown, and dark eyeliner. , named it “curation” instead of collaboration. She chose archival pieces from 1987 to 2007, lightly reworked by the designer, and sewed labels to indicate the year of the original creation: corsets and stretchy dresses, silky cargo his pants. , had all the items Kardashian could have worn, including head-to-toe leopard print. As her mother and her three children watched from the front row, she wore her evening dress to the glittering jets and bowed her head with the designers.

It was a week of smart marketing and lighthearted fun in the shadow of the national election. On the show’s final Sunday, the Italian headed to the polls. There, it is expected to elect a right-wing coalition that has quietly worried much of the Italian fashion industry. An evening dress provided another moment of respite. After a week of so many Gen Z-focused shows, it was nice to see clothing for grown-ups.

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