• The rebranding comes with the prospect of an expanded platform to serve cross-functional digital teams, with capabilities for additional disciplines rolling out soon.
• Lumar’s website intelligence platform helps companies streamline their digital operations with a centralized command center to improve website technical health and search engine performance, and drive organic growth helps.

New York, September 29, 2022 /PRNewswire/ — SaaS platform Deepcrawl, a leader in the technical SEO space, today announced RumarThe updated brand identity includes an expanded vision for the future of Lumar’s website intelligence platform, along with website monitoring capabilities at a glance to digital leaders and clear, actionable insights into the technical health and performance of websites. Accompanied by additional product features intended to provide meaningful insight. The new Lumar branding was developed in collaboration with leading branding agency Verve, based on extensive user interviews and market research.

The technical underpinnings of a website play an important role in search engine visibility and user experience. These factors greatly influence a business’s brand awareness, customer satisfaction and sales. For businesses with thousands or millions of pages on their site, maintaining a technically sound website that is optimized for search engines and ready to drive growth often requires: Multiple departments are involved. Integrating all the different roles that work on a website – marketing, SEO, engineering, product, UX, and leadership teams – is problematic.

Lumar’s expanded platform roadmap aligns cross-functional digital teams with a centralized source of knowledge and a common language for addressing website health. To this end, Lumar’s capabilities include industry-specific website health score and benchmarking tools, a clear high-level traffic funnel view, and in-depth analytics to help you understand the technical health of your website. Better monitor performance and uncover opportunities for website-driven growth. Lumar users will have early trial access to new features in the coming weeks.

Regarding the new branding, Lumar’s CEO said, Craig DunhamSaid:

“Our name as Lumar aligns with our mission to enable businesses to achieve digital operational excellence. As websites become more complex, opportunities for website-driven growth emerge. As we expanded, we recognized a strong need to innovate our existing offerings and shape the digital marketing landscape in a new, forward-thinking category: website intelligence.

The need for website intelligence extends beyond one department or role. Digital marketers, SEOs, developers, product teams, and leadership all need insight into website health and its impact on broader business goals. Recent innovations in Lumar’s website crawling technology have enabled these cross-functional teams to work together to build new solutions that help increase the impact of their website efforts. ”

Since 2010, Lumar has provided technical SEO solutions to businesses around the world. The platform will continue to serve his technical SEO team in addition to developing solutions for broader digital teams across the organization. Following its Series B funding in 2020, Lumar has launched new solutions for website monitoring and automated SEO testing, and released a major update to its core website crawling technology. The enhanced crawler is built for speed and flexibility, and its powerful capabilities in custom data extraction have helped drive Lumar’s expansion to address new areas.

The new name and visual identity will be illuminationLumar helps businesses gain a clear understanding of the technical underpinnings of their websites in order to shed light on new opportunities to drive website traffic and conversions.

About Rumar

Lumar (formerly Deepcrawl) is an enterprise-scale website intelligence platform used by businesses around the world. Powered by the fastest website crawler on the market, the platform empowers businesses to realize their website’s full commercial potential with a command center for monitoring and improving their website’s technical health and search performance. help you discover. Lumar is used by some of the world’s most famous brands, including eBay, Microsoft, PayPal, and teams at Deloitte. For more information, see: lumar.io.

Logo – https://mma.prnewswire.com/media/1907504/Lumar_Logo.jpg

Source of PHA GROUP LIMITED