Looking to advance your digital marketing career in 2022?

this might help. LinkedIn shares some new insights on the most in-demand digital marketing skills based on job listings and activity.

As LinkedIn explains:

“As the pandemic has accelerated the industry’s shift to virtualization, so has the demand for marketers in digital roles. The Digital Marketing Specialist is the most in demand and the fastest growing media coordinator role. ”

In fact, LinkedIn says half of the top 10 jobs posted on LinkedIn are in the digital or media space.

So how do you move forward and ensure you have the skills that match the skills employers are looking for?

According to LinkedIn, the term “digital marketing” is in demand but contains many elements that are often overlooked.

“Many marketers are listed as digital marketing specialists, but recruiters are currently struggling to find marketers with skills in digital strategy, Omniture, link building, search advertising, and off-page SEO. I have.”

In other words, to improve prospects and meet specific market demand for expertise, it may be worth upskilling or highlighting such areas in your profile. Hmm.

For this reason, LinkedIn suggests that users take advantage of various LinkedIn Learning courses to hone and expand their skills.

“LinkedIn Learning has a library of courses designed to improve your digital marketing skills. Digital Marketing Courses such as”Basics of SEO” When “digital marketing trendsis one of the most popular LinkedIn Learning courses for marketers.

While it’s interesting to note these learning trends that reflect where more job seekers are looking, we want to better match LinkedIn profile listings to meet these demand factors and ensure profiles are It can also help you stand out in any job application.

Worth considering. Again, half of the top 10 most posted job listings on LinkedIn are in the digital or media space, which could change career trajectories as we weather the pandemic and pick up economic activity. Various new opportunities open up.

We encourage you to delve deeper into these elements and see if anything piques your interest while also improving your list of profiles.