Vancouver, British Columbia–(business wire) — Magnolia Communications, an award-winning full-service B2B demand generation agency, today announced partnerships with Terminus, ON24, and Active Campaign to provide additional digital marketing services and a 360-degree approach to its clients. increase.

As Magnolia’s digital marketing team continues to grow, it’s essential to have the industry’s best tools to execute campaigns of varying sizes and goals to meet client demands. Since Magnolia transitioned to a full-service demand generation agency, the company has onboarded multiple clients to Hubspot, an easy-to-use customer relationship management (CRM) tool. However, with the growing demand for marketing automation solutions, an additional partnership with Active Campaign has enabled the company to offer the same solutions to small businesses.

In addition to providing CRM, the company partnered with Terminus to offer account-based marketing (ABM) services and programmatic advertising. According to the ABM Leadership Alliance, ABM’s ROI has proven to deliver higher results than other marketing strategies, with 76% of his B2B marketers seeing improved results. Terminus is one of the leading ABM platforms proven to increase close rates by 80%, dynamically targeting accounts based on data to focus and optimize spend, retargeting campaigns, display Get the best results for your ads, LinkedIn ads, and more.

Magnolia Communications President and Founder Phoebe Yong said: “We chose the best platform to run these services and help provide her 360-degree approach to addressing clients’ marketing and communications challenges.”

The third recent addition to Magnolia’s digital marketing offerings is an end-to-end webinar solution via the ON24 platform, the leading sales and marketing platform for digital engagement. Digital marketing services provide a way for businesses to connect with their customers whenever they are online. Webinars allow clients to connect directly with leads in real-time and move leads down the sales funnel at any stage. ON24 Webcast Elite is ranked #1 in client reviews and proven to deliver the greatest engagement returns.

Yong adds: In one webinar in particular, with the initial goal of generating new leads, building brand awareness, and securing new customers, both live and on-demand viewing saw him achieve a 55% attendee conversion rate and a higher than average I also secured a long viewing time. ”

For more information on our services and 360 degree approach, please visit https://magnoliamc.com/services/.

About Magnolia Communications

Magnolia Communications is an award-winning, full-service B2B demand generation agency specializing in public relations, digital marketing, content marketing and communications strategy. Ranked among Canada’s top 10 PR agencies by Clutch B2B Ratings & Reviews, we serve our local, national and international clients with insight and integrity, backed by sophisticated solutions. increase. We are always hungry for boldly innovative and fearless creativity, known for challenging the status quo and bringing new ideas and fresh thinking to the table.