Does your growing company need marketing help? It’s a great challenge! But it’s still a challenge. To get the best possible results, you should make a choice when choosing a digital marketing consultant for lawyers. To help you through this process, here are 15 questions we recommend asking your attorney digital her marketing consultant before making a hiring decision.

Questions for Hiring a Digital Marketing Consultant lawyer

technical and tactical expertise

These questions focus on the consultant’s deep knowledge of digital marketing tactics. These should be applicable even if we are talking about PPC, SEO, etc.

1. What type of (category) budget did you manage? For example, what kind of PPC budget do you manage? Try to get a feel for the different bandwidths they are comfortable using.

2. What is your favorite platform and why? A good digital marketing consultant can work across multiple tools, but each has a favorite. This helps us see where they are proficient and where they have room for growth.

3. How do you prioritize projects? Especially how do you manage multiple clients with similar deadlines? Manage seemingly disorganized people, multiple accounts and tasks Be especially wary of those who cannot explain a clear system for Pay particular attention to how they manage important milestones and deadlines.

4. What project or work experience are you most proud of? Here we are looking for details about their working style, level of detail in their work, research methods, and how they collaborate. Were their best jobs primarily tactical or strategic?

strategic knowledge

The right consultant knows not only how to do what you want, but also why. Dig deep into the consultant’s mindset to see if you understand the elements of the strategy.

5. Are you on top of the latest trends in your industry? How do you stay in the loop? The digital landscape is changing every day. Digital marketing consultants must be intentional about reading trends and understanding platform changes. When someone says, “I’m too busy to read the material,” that’s a red flag.

6. Do you want to work in cross-channel teams or siled scenarios? We need to understand their comfort with other channels. You also need to enable them to talk about how channels intersect with each other and influence outcomes.

7. How do you explain complex information to a client who is not familiar with digital marketing? You should also be able to explain the “why” of your response.

8. Do you think KPIs should be the same across all channels? Why or not? This is a bit of a trick question, but the answer you’re looking for is “no”. A seasoned digital he marketer understands that every platform has a different audience with different intent. Audiences, Funnels, Reach – There are so many factors that affect performance and KPIs should reflect the realities of each channel.

9. Have you built a full-funnel strategy before? This is for more experienced digital marketing consultants and asks for their strategic input. Follow-up questions are what channels were used, how they were determined, and how the results were measured against the predicted performance.

culture and fit

These questions are critical to your long-term success. No matter how good a consultant you are, if you don’t fit in with the team, you won’t want to work with them.

10. How would you describe your account management style? How quickly do you respond to questions and how do you delegate work?

11. Who works better, as an individual or as part of a team? Everyone works better in different scenarios, so you need to make sure your environment brings out the best in them. The “correct” answer depends on your expectations of working with them.

12. How do you best learn? How aware are consultants of new ideas and are they open to input and training?

13. Have you ever had an unsatisfied client? How did you deal with this issue? At some point, all consultants will be dealing with unhappy clients, so make sure they are honest about their experience and happy with how they resolved these issues. is important.

14. What are you looking for in working together? If everyone’s expectations are aligned from the start, outsourcing can help you do the best you can. Do they want to be more independent or collaborative? Can they be specific about what they need from you to be successful? Make sure you are happy to have these conversations.

15. Why are you excited about this particular job? Obviously consultants want to get new clients and have a great life, but why would they want to work with you specifically? What part of your overall strategy are you most passionate about?

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Hiring a digital marketing consultant for lawyers can move you forward in ways your in-house team can’t. They can offer expertise, passion for their subject area, and dedicated time that in-house resources do not. However, it is important to navigate to the same page from the beginning. And finding the right person for your company, both technically and culturally, makes all the difference.