Gen Z is obsessed with fast fashion and ThredUP wants to do something about it. Famously His Gen Z Breakout With the help of his star, ‘Stranger Things’ Priah Ferguson, the thrifty giant has launched a confession aimed at breaking Gen Z’s wasteful habits .

Addiction-breaking tool: A hotline that allows students to empty their fast-fashion carts and choose thrift. According to Erin Wallace, vice president of integrated marketing at ThredUP, the disturbing behavior came to light in her report on her fashion for Gen Z, the first of her e-commerce site to partner with GlobalData. .

But there is a chasm between Gen Z and its members’ desire to save the planet. “They’re obsessed with disposable fast fashion,” Wallace said, using the term addiction. Nearly half say they find it hard to resist the temptation of fast fashion – in fact, “1 in 3 troubled Glenzers confess to feeling addicted” the book says.

“Gen Z is showing the world that they care about the planet more than any other generation, but they are flooded with shopping options that make it easier than ever to consume mindlessly,” says Global. “This is a unique challenge for Gen Z. One in three Gen Z consumers say they are addicted to fast fashion,” said Neil Saunders, managing director of Data Retail. Our data illustrates the dichotomy facing today’s young consumers, embracing second-hand goods as a viable alternative to sustainable and affordable fashion for generations to come. I am presenting.”

ThredUP and Priah’s Fast Fashion Confessional Hotline are timed to cut the temptation just as young people are gearing up for back-to-school shopping, the report says. “According to ThredUP’s Gen Z survey, 71% of college students plan to buy new clothes for the new school year. He said he would buy clothes for the event.”

“Young consumers are looking for more value this season than ever before, with nearly two-thirds of college students looking for more affordable apparel options,” the report said.

Thrifters will be able to easily redeem their fast fashion purchases for savings by purchasing Preah’s back-to-school look at thredUP.com/hotline. Priah has picked her favorite items on her ThredUP. Savers can buy similar styles for up to 90% off retail prices, the second-hand clothing giant said. “From class and internship outfits, to school dances and formals, Priah’s ThredUP her style fits every back-to-school occasion, while delivering the fun and value of fast fashion without the waste.” “

“Reports on fast fashion and Gen Z were the inspiration for the hotline,” Wallace said. “We were looking at the dichotomy of fast-fashion brand Shane. Analysis of Gen Z highlighted that value and thrift were also very popular. I have confirmed that is at odds with the idea of ​​sustainability.

“Shayne’s speed is second to none,” she continued. “It appears to be at the expense of Shane, and the increase in returning to regular college is even more alarming than we thought.”

The Hotline bowed on August 16th. Those who call the hotline will find it to be Fast’s fashion confession. “If you call the hotline, you can hear Priya Ferguson urging you to be frugal instead,” says Wallace, noting that Ferguson is helping Gen Z to unburden themselves and learn fashion secrets and fashion tips. He added that it helped him confess his sins.

“Shopping in fast fashion is the most shameful thing to do,” Wallace said. “It’s a fun way to educate people. It’s too early to see the results yet. We want to launch a hotline for back-to-school shopping and marketing. doing.

“I haven’t spoken to any experts to see if this is a psychological trend,” Wallace added. Working with someone he knew was very important, Priyah bought some fast fashion but found the quality wasn’t very good.

The confessor listens to Ferguson’s confession and leaves his own confession with a beep. “It depends on what you do with your content,” Wallace said of the Gen Z measurement. “We’ve been working with his Gen Z audience of disposables, educating and talking them out of fast fashion in a fun way.”

Gen Z reports that 60% of fast fashion items are produced and discarded in the same year. “One of the best ways to reduce this waste and power a more sustainable future for fashion is to keep our clothes in use and out of landfills,” said Wallace.

According to thredUP’s Fast Fashion Confessional Report, the average Gen Z shopper plans to buy 12 new apparel items this back-to-school season. If all her Gen Z traded these 12 new items for the ones she saved, it would save her about £10bn of CO2e. This is equivalent to planting 116 million trees.