Alo Yoga is back in the Big Apple for New York Fashion Week.

The Southern California-based yoga, activewear, and swimwear brand will unveil its luxury cold-weather ready-to-wear Aspen Collection at its first fashion presentation at Spring Studios on September 10. To do. Presentations will be followed by a panel discussion on wellness, mindfulness and mental health in the fashion industry.

“Alo exists at the intersection of fashion and wellness,” Danny Harris, co-founder and co-CEO of Alo, told WWD EXCLUSIVELY. I think it’s the perfect venue to do.”

Luxury line prices have been stretched. (Think bras go for $500, sweaters go for $1,400, or some items hit $4,500.) But Harris says, “It’s a high-end line from the studio to the street with gorgeous design and manufacturing.” says it’s worth every penny. .

The Aspen collection hits stores in October, all of which expands beyond the yoga, athleisure and swim brands (“Sky, Land, Sea” as the name suggests) into complete lifestyle products. It’s part of Alo’s plan.

The brand’s presence at New York Fashion Week also marks Alo’s third season as New York Fashion Week’s Official Wellness Partner.

Alo is in expansion mode, opening stores since the pre-pandemic era and partnering with celebrities like Kendall Jenner. In December, Alo opened her 4,500-square-foot store in Miami’s Design District, followed by a store in Westchester, New York, bringing the total number of stores to 14. Works including shops at the Rockefeller Her Center in New York and cold weather destinations such as Aspen, Colorado and Canada. Middle Eastern and other international locales were also on the horizon.

“Eventually, we plan to go to major cities in Canada and major cities around the world,” Harris said. “We are looking at London, Paris, Israel, Dubai.

There’s also Alo’s plant-based Sutra restaurant in New York, Alo House pop-ups, Roblox’s Alo Yoga, and the brand’s recent foray into the music business with health and wellness-related podcasts, as well as a recording studio at the company’s Los Angeles headquarters. . This summer, Alo collaborated with supermodel girlfriend Candice Swanepoel on a swimsuit.