The National Bank of the Philippines (PNB) and its digital marketing agency, Optimax Communications (DDB-Optimax) of DDB Group Philippines, received Excellence Award for “New PNB Digital App Launch Campaign” under Communications Management Division and Marketing, Advertising and Branding was awarded. Communication category of the 19th Philippine Quill Awards.

The new PNB Digital App has been launched to meet the growing need of banking customers for more reliable and user-friendly digital solutions in light of the Covid-19 pandemic.

“PNB is honored to receive the award for its campaign to further strengthen the bank’s position in mobile banking. Filipinos will definitely rely on PNB as they continue to navigate the new normal.” We can,” said PNB Acting President Florid Cazuela.

The winning campaign aimed to maximize awareness of the bank’s enhanced digital impetus while creating demand for an improved mobile banking platform. DDB-Optimax was responsible for the campaign’s creative, digital media execution and publicity.

“PNB Digital App Launch was DDB-Optimax’s first campaign as a digital marketing agency. Manager Ella Federigan Chua said.

The campaign successfully generated awareness on platforms frequented by its target audience, such as Facebook and YouTube, garnering millions of views, impressions and engagement. Favorable performance was also achieved with new user sign-ups, increased usage and revenue for the PNB digital banking app.