Viavia aims to modernize the fashion e-commerce experience by combining creator-driven live and short-form video content with an AI-powered end-to-end technology infrastructure for the fashion supply chain.

VIAVIA has announced an $8 million seed round to launch its first fashion retail store for Gen Z shoppers. The funding was co-led by New Enterprise Associates (NEA) and Basis Set Ventures, with participation from Exor Seeds, Backend Ventures and Andrew Ng his AI fund. The funding follows a $1.15 million pre-seed round the company announced in February.

“Throughout my career, I have observed several changes in consumer behavior across the United States and Asia. I am particularly fascinated by the role technology has played in the ‘exporting’ of content and commerce trends. increase. We’ve seen how Gen Z engages with social media on TikTok. ,” Carmen Chan, General Partner and Head of Asia, New Enterprise Associates (NEA)), Said.

“Fashion retail is undergoing a fundamental transformation,” he said. Co-founder and CEO of VIAVIA“Asian supply chains focused on exports have skewed traditional timelines from new trend concepts to wearable apparel. , we expect brands to communicate through authentic, creator-driven video – content first.”

Viavia believes its existing e-commerce platforms are inadequate to keep up with this shift in consumer behavior, so it has focused on video and live streaming to represent creators and influencers through its in-house talent team. We plan to change this paradigm by bringing brands to the index. story to life.

In addition to its e-commerce platform, Viavia provides the latest technological infrastructure for fashion brands and supply chains such as Made in Italy. Viavia believes that Italy, which accounts for approximately 70% of luxury apparel manufacturing, offers significant untapped opportunities for brands outside of traditional ultra-luxury fashion houses. Luigi (Gigi) Caccia, co-founder of Viavia and head of the company’s supply chain“Italian apparel manufacturers are among the best in the world for their technology, but their limited access to liquidity and rather outdated business practices have led most manufacturers to stick to a small number of proven and true clients, while the rest I have a facility idle for a period of .I would estimate that with the right tools, most manufacturers can increase production by 50% without additional capital investment… optimizing There is a lot of room for.”

Viavia’s technology solutions increase order flow to local manufacturers, reduce costs for brands, and shorten production lead times. “We are starting with a new AI-powered product lifecycle management tool that we use to efficiently connect designers and brands to manufacturers in Italy and abroad. to remove friction from the creative process at all levels of the fashion industry.” Andrea Pasinetti, Co-Founder and Head of Engineering, ViaviaSaid.

Fiber2Fashion News Desk (RR)