Sao Paulo – (business wire) — Digital marketing has grown from a niche category to a popular form of marketing in Brazil, benefiting businesses in several ways, according to the Information Services Group (ISG) (Nasdaq) announced today. : III) is the world’s leading company, according to a new research report released by Technology research and advisory firm.

Brazil’s 2022 ISG Provider Lens™ MarTech Service Providers report shows companies in the country offer valuable data, greater efficiency and targeted messaging that can improve communications, brand building, customer relationships and business strategy I discovered digital marketing technology.

Paul Gottsegen, partner and president of ISG Research and Client Experience, said: “With so many potential options, it’s important to do an independent analysis of how this ecosystem stacks up in multiple dimensions.”

Brazilian businesses are increasingly realizing the value of data in digital marketing, says the report. Digital marketing enables a multi-way exchange of data, giving advertisers information about their consumers that they can use to develop better products, improve services and sales channels, and discover new market segments.

The use of customer data platforms (CDPs), data management systems, has surged in Brazil and has become essential for developing targeted marketing campaigns, ISG said. Brazilian companies in today’s most competitive industries are looking for providers who can go beyond CDPs and create customized models to generate unique customer insights.

Brazilian businesses are increasingly turning to social media influencers to reach consumers because Brazil is now the third largest country in the world in terms of social networking usage, the report says. increase. Some influencers in Brazil have larger audiences than major offline media outlets.

Jan Erik Aase, partner and global leader of ISG Provider Lens Research, said: “They want to work with providers who have deep experience in this area and are focused on measurable results.”

Brazilian marketing technology providers are also considering creating content for the metaverse, but recognize there are still hurdles such as hardware requirements, ISG said. The report also covers the changing business models of advertising agencies, the increasing use of content he marketing, the logistical challenges of e-commerce in Brazil, and other trends.

Brazil’s 2022 ISG Provider Lens™ MarTech Service Providers report covers 39 providers across six quadrants: Strategic MarTech Services, Digital Presence & Digital Advertising, Digital Experience & Content, Social & Relationships, Digital Commerce Optimization, Analytics & Intelligence Evaluate the functionality of

The report names Accenture Song as a leader in all six quadrants. It lists Raccoon and Stefanini House as the leaders of each of the five quadrants. Blinks Essence, Brivia, and Cadastra are each named leaders in three quadrants, while Fbiz, Jussi, Keyrus, and Mirum are named leaders in two quadrants each. CoreBiz, DP6, Driven.CX, Infracommerce, Mutato, Nação Digital, Rock Content, Soko and Vitrio are each named leaders in one quadrant.

In addition, Vitrio has been designated as a Rising Star (a company with a ‘promising portfolio’ and ‘high potential’ as defined by ISG) in three quadrants. Brivia, Jussi and Keyrus are each nominated to watch in one quadrant.

Customized versions of the report are available from Brivia and Cadastra.

The 2022 ISG Provider Lens™ MarTech Service Providers Report for Brazil is available for subscribers or one-time purchases on this web page.

About ISG Provider Lens™ Research

The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind that combines empirical, data-driven research and market analysis with the real-world experience and observations of ISG’s global advisory team. Companies find a wealth of detailed data and market analysis to help them select the right sourcing partner, and ISG Advisors use the reports to validate their market knowledge and make recommendations to ISG’s corporate clients. The study currently covers providers operating across Europe as well as the US, Canada, Brazil, UK, France, Benelux, Germany, Switzerland, Nordics, Australia, Singapore/Malaysia, with additional More markets will be added. future. For more information on the ISG Provider Lens survey, please visit this web page.

An accompanying research series, the ISG Provider Lens Archetype Report, evaluates providers for the first time in terms of specific buyer types.

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. ISG is a trusted business partner to over 800 clients, including more than 75 of the world’s top 100 companies, enabling enterprises, public sector organizations, service and technology providers to achieve operational excellence and rapid growth. We are working to help you achieve it. The company specializes in digital transformation services such as automation, cloud and data analytics. procurement advice; managed governance and risk services; network carrier services; strategy and operational design; change management; market intelligence and technology research and analysis; Founded in 2006 and based in Stamford, Connecticut, ISG employs more than 1,300 digital-ready professionals in more than 20 countries. This global team is known for its innovative thinking, market influence, deep industry and technology expertise, and world class. Research and analytical capabilities based on the industry’s most comprehensive market data. For more information, please visit www.isg-one.com.