1 of Nigeria Export Promotion Council (NEPC) says it has trained at least 50 non-oil exporters in the Southeast on digital marketing.

2 Mrs. Salamatu Audi The Council’s Policy and Strategy Division said this during the Zone’s e-commerce training on Friday Enugu.

3 Audi said the training is to help exporters effectively use the council’s e-commerce platform.

Four She said the training was organized in collaboration with NEPC National Information Technology Development Agency (NITDA).

Five She said high volatility and a declining economy have made it expedient for exporters to boost their business through digital marketing.

6 According to Audi, digital marketing gives people the opportunity to access free online portals.

7 It also helps provide a platform for exporters to have a ‘domain name’ to sell their products.

8 “In the past, our exporters have not been able to put much effort into marketing their products due to distance and costs.

9 “To break down business barriers, you need to be tech savvy and have an online shop.

Ten ”
Audi said that under the digital age, physical stores are no longer enough to participate in the global market.

11 “So we are working together Nitta It’s for training small business operators,” she said.

12 She said the participants “are already reasonably building their capabilities in the global marketplace.”

13 She said she was given a free personal domain name where she would sell her products for a year.

14 Also, the Council’s Southeast Regional Coordinator, Mr. Arnold Jacksonsaid the training is to help participants showcase their products in the global market.

15 Jackson said e-commerce will revolutionize global trade and people won’t have to physically move before selling a product.

16 “We would like to open up our e-commerce platform to ensure that exporters in the zone can sell their products over the internet.

17 “In the current reality of the country, it is best to go digital, but certain parameters need to be set to be able to sell on that platform,” said Jackson.

18 Also, an employee of NEPC, Mr. Tony Orenroasaid non-oil exports had become the only viable means of survival for the country.

19 Olenloa said that as part of its services, NEPC has helped exporters compete globally.

20 NITDA representative Mr. Oguntade Adesaisays digital marketing has helped businesses create value for their customers and build strong customer relationships.

News source credit: naan