AI can generate a ton of useful information as a resource for researching audiences and gaining insights, but humans have to put it in context. Also, while future marketing students will receive his AI training and education, many of those already in the field feel their skill sets are lacking.

Are today’s marketers not ready for AI?

AI is a revenue stream. According to PWC, AI could contribute up to $15.7 trillion to the global economy in 2030, of which $6.6 trillion could come from productivity gains.

However, CMSWire recently reported that today’s marketing professionals remain poorly prepared and untrained for the emergence of AI in the field.

This is reflected in Appen’s 2022 AI and Machine Learning report, which found that one of the biggest hurdles of AI in the enterprise is finding the right people who know how to successfully implement it. It’s a feeling. That might be great, but AI still needs human help, with 97% of his respondents reporting that human evaluation is important for accurate model performance.

Related article: AI Writing Software for Marketing: The Basics, Part 1

5 ways marketers can upskill for the AI ​​economy

Dr. James Canton, CEO of the Institute for Global Futures, is a world-renowned futurist, social scientist and keynote speaker with the title Future Smart: Managing the Game Changing Trends that will Transform Your World, The Extreme Future: The Top He is also the author of Trends That Will. Reshaping the world in the 21st century and the future of techno: How cutting-edge innovation will transform his 21st century business. “

He offers five tips for marketers to better adapt to the AI ​​economy.

1. For marketers, AI is about understanding the marketing problem you’re trying to solve. So figure it out first.
2. Ask yourself how smarter predictions and predictions using AI can make a difference in your marketing.
3. Learn common differences in business use cases for different types of AI, including machine learning, deep learning, and neural networks.
4. Create an AI best practices list of who is doing what with AI impacting your market and customers.
5. Find AI geeks and take them to lunch to learn how AI solutions can help and how AI geeks can benefit from marketers.

Related article: How upskilling can help offset unemployment from AI

Marketers need IoT, cloud and blockchain chops

Tasks that are mundane, repetitive, or jeopardize human safety — these are the tasks that AI can best handle, says Katie King. As the author, she published her two books on the subject “Using Artificial Intelligence in Marketing” in 2019 and “AI Strategy for Sales and Marketing” in 2022. Also a manager.

“AI can handle the latter task without incurring physical hazards, which of course helps reduce potential harm. We can do these things much more quickly and effectively,” said King. “While this is great for business efficiency, it can also be a human resource challenge.”

If machines can perform such tasks more efficiently, where are humans going? understanding is required.

“That doesn’t mean everyone should learn how to code or program, but it’s worth having knowledge related to technology so that we can coexist effectively with it,” said King. “That said, this isn’t the first technological age we’ve experienced, so developing the right skills and abilities isn’t as difficult as it sounds.”

Related article: Can AI Marketing Transform Your Business?

Will future marketers need AI upskilling?

Just as humans learned to use the internet, email, social media, and smartphones, they will learn to use AI.