“Past, present and future, it’s about a collective retrospective of Puma’s history and the foundation it stands on,” Ambrose said backstage as he took a photo break with fans. The idea that has surpassed all mainstream fashion brands is what we celebrated tonight,” she added. In fact, if there’s anything that takes away from today’s show, or the work of people like Ambrose herself and Virgil her Abloh, it’s that street culture has made brands like Puma a sport solely of utility. It has transformed from a brand to a flagship cultural giant.

Puma’s Global Creative Director and Head of Innovation, Heiko Desens, said he wanted to do something with the future while incorporating Puma’s heritage and cultural relevance in various communities. , T7 stripes, basketball shoes, and other timeless icons. “I put some of it in its original form, but I wanted to remix the look and shape together so that people can enjoy it in its current form,” he said. Alton Mason kicked off this segment of the show with a tracksuit suit (meaning a tracksuit cut as a tailored suit) with a fluffy overcoat, remixes of other tracksuits and monogrammed his The logo combination is deployed in his tone of beige, the same as Masons. Other looks included a very cool red truck his suit reimagined in smooth his leather, and Puma sneakers rendered as knee-high boots or giant platforms. Winnie Harlow and Usain Bolt closed out the segment in black tie tracksuits.