The concept of creating desire comes up a lot in your discourse. Can it be extended? As a fashion designer, how can you create desire?

First, you have to become a filter for yourself. If you don’t want yourself, how can you arouse someone else’s desire? At the same time, the collection must be personal, but that’s not all. Because then it’s not fashion anymore. Too personal and it becomes an art project. I think we have to be careful to distinguish between fashion and art form. Because fashion is about vision, it’s about products, it’s about how we consume. Your personal story is very important, but as a creative and visionary you must draw inspiration from the world around you. Fashion is a mirror, but it’s easy to get lost in it. “Look, I’m so great. I’ve been through the war, and now I have holes everywhere.” Your personal story requires some interpretation and translation. Coming back to the question of desire, I think desire is about sensibility. Whether it’s a product, a fashion show, a movie, or whatever, you need to train it to create desire. I think it’s something in you that you have to train. It’s almost like a sport, and from a creative perspective, it’s almost like going to the gym. You will never get there without training to measure that desire and creativity. I personally exchange many ideas and ask many things: my intern, my assistant, me People who live with, and even cooks! In my studio, I want to know who they think are potential consumers of what we’re working on.

So how can we train ourselves?

It is by allowing yourself to make mistakes and trying to make them. Fashion often doesn’t have this space. There is no chance of failure. This is a big problem. I have no patience today. I want it now, I want a big hit, I want a blockbuster, but this is very dangerous. Because to build something great, you have to fail many times. And the possibility of failure is such an important factor that I think it needs to be brought back into fashion. Because I remember how scared I was of not being able to succeed. So we should tell young creators that failure is a good thing. Because that’s the only way you’ll succeed.