Luxury boutique McMullen joins downtown Detroit fashion retailers
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Detroit — Another fashion retailer is set to open in downtown Detroit.
Luxury fashion boutique McMullen debuts in Detroit on Friday as a six-month pop-up. The store at 1419 Woodward is his second McMullen store and first outside of California.
“Our goal is to stay in Detroit for the long term,” founder Sherry McMullen said at a media open house on Thursday. “We won’t be in this space long-term, but it’s a great place to start, especially at this location.”
McMullen is across from the Shinola Hotel and joins other retailers on the block including Bonobos, House of Pure Vin and Warby Parker. The 2,500-square-foot space once housed the Dose Collective pop-up.
The store is bright with light coming in through the large windows. Large canvases throughout the store feature colorful artwork by Detroit painter and photographer Jason Johnson.
Racks and shelves line the store stocking designer clothing, homewares and accessories, including tops and dresses by Detroit designer Tracy Reese, Estelle Glassware and outerwear by Proenza Schuler.
Other designers include Christopher John Rogers, Rachel Comey, Peter Doe, Aisling Camps and Mara Hoffman.
A native of Oklahoma, McMullen started his career in the retail industry while studying business in college. She took an interest in working behind the scenes and shifted her focus to her fashion. A former buyer of Neiman Marcus, her McMullen launched her own store in Oakland, California in 2007. Since then, her store has grown from her 700 square feet to her 3,000 square feet.
McMullen said he had been in talks with Bedrock for two years about bringing a store to Detroit.
“I came here in February and was walking downtown, walking down the back alleys and seeing so many great local artists…” she said. “This is a great community. Fashion, art, music, food, it all feels like the city of Detroit. I wanted to be a part of it. It felt like the right time.” ”
McMullen’s focus is on female-owned creators and African and African-American designers.
“Being a Black woman in my capacity and being able to buy and invest in different brands is important, but it’s especially important to invest in brands that are made by people who look like me. We are not given the opportunity to open in major luxury stores, and we have been overlooked many times,” she said.
“…I see quality, beauty. Where are they wearing it? Wearability. There’s a lot of different things,’ McMullen said. I look at designers because they’re great designers and they happen to be black designers.”
The store opens at a time when downtown Detroit is welcoming other retailers, including the Gucci store that opened on Library Street last month.
“This is a pivotal time for Detroit retail, with McMullen not only offering fresh designer merchandise, but paving the way for up-and-coming brands to break through the market,” Bedrock said in a statement. Stated.
The store manager will be one person, and we will actively recruit stylists.
In addition to Tracy Reese and Jason Johnson, the store is looking for additional Detroit artists and designers.
There are also plans to host community events at the stores, she said.
“We are interested in interweaving very thoughtful and intentional conversations about community, art, food,” Nguyen said. I will tie you.”
McMullen is open Wednesday through Saturday from 10am to 6pm and Sunday from 12pm to 5pm.
cwilliams@detroitnews.com
twitter: @CW Williams_DN
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