When: October 18, 2022 (12pm-1pm ET / 9am-10am)

From our clothes and glasses to our water bottles and handbags, the choices we make about how we present ourselves to the world reflect who we are and what we care about. And according to a recent study by Shelton Group, one-third of Americans want to be seen as someone who buys environmentally friendly products. What makes fashion green has to do with what it is made of. Much focus on making fashion more sustainable is focused on its longevity impact (148 tonnes of waste per year by 2030). Yes, but we also need to “green up” our inputs using sustainable materials to minimize disastrous impacts. Unsustainable agriculture, logging and logging, pollution of waterways. These inputs must also be durable to ensure the longevity of the final product. Eyewear crosses the boundaries between fashion and function, making materials very important. The circular materials innovator discusses the journey of Eastman and his two leading eyewear companies to transform their entire portfolios into sustainable materials.

In this 1 hour webcast you’ll learn:

• Key highlights from a recent consumer survey on expectations for sustainable fashion accessories
• How the entire value chain, from raw material producers to finished product manufacturers, can work together to effectively facilitate a complete switch to a sustainable portfolio.
• Key lessons and best practices on how two leading eyewear companies quickly and successfully adopted sustainable materials
• How to craft effective messages about sustainable materials and molecular recycling to gain buy-in from internal stakeholders and consumers

Moderator:

• Deonna Anderson, Senior Editor, GreenBiz Group

speaker:

• Rachel Oakley, Eastman, Eyewear, Global Segment Manager
• Other speakers undecided

If you can’t attend live, please register. After the live webcast, we’ll email you a link to access the webcast recording and resources available on demand.