AIA has appointed Maria Sit as Group Director of Digital Marketing. Sit just finished her previous role as an officer at Sun Life Hong Kong chief her client her experience last week. Sit said on her LinkedIn that she has driven the transformation of customer experience and digital capabilities, making her six years at Sun Life Hong Kong a memorable and rewarding journey.

“I am truly grateful to be a part of a larger socio-economic movement that aims to help people pursue lifelong financial security and live healthier lives by making them more accessible and easier. It’s something that helps and empowers,” Sit added. “As I take on new roles and challenges within the AIA Group, I am excited and energized to continue serving this meaningful movement. gives me a great opportunity to help more people in Asia live longer, healthier and better lives.”

Marketing – Interactive I have contacted the AIA for additional information.

According to her LinkedIn, Sit is a passionate and empathetic marketing professional and a people leader with over 25 years of corporate and consulting experience in digital transformation, customer insights and experience design, brand and marketing management. It is explained that there is

During her tenure at Sun Life Hong Kong, she was responsible for defining and delivering the life vision and strategy for Sun Life’s clients’ Hong Kong operations. This includes advocating customer insight, customer satisfaction impact management, and experience design as a set of strategic capabilities to drive sustained growth in Sun Life’s market share, customer satisfaction, and loyalty. and mature.

Leveraging data analytics, client research, design thinking and service design, Sit builds client propositions, serves clients and advisors using both digital and non-digital touchpoints, and empowers them. I was responsible for designing a connected experience across the end-to-end client journey that gives Some examples of accomplishments, Sit said, include redesigning and digitizing key processes and experiences for client onboarding, billing, orphaned client care, and active client engagement. will be

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