Australian ad tech company Cartelux has announced an expansion of its existing partnership with Renault Australia. The company’s centralized digital marketing solutions will be rolled out across the Renault Australia Dealer Network.

The rollout began on September 1st following a successful extensive testing period with select dealers. Participating dealers saw a 20-80% increase in web traffic over the period. Kartellux software will be used to target potential Australian customers in all states and territories through Renault’s 54 dealerships, with live media analytics capabilities to track ad performance across all Provide to dealers.

Cartelux technology enables Renault to drive dealer-specific marketing innovation by simplifying and automating the digital advertising creation, approval and media buying process. Cartelux also enables dynamic personalization and localization of creative his assets by each dealer while delivering consistent brand campaigns.

With Cartelux, Renault dealers can create and scale advertising campaigns in 60 seconds to quickly respond to changing market and inventory conditions. The partnership between Cartelux and Renault Australia is part of a broader partnership between the software company and Google, which Google calls “the future of car sales.”

Elena Woods, Marketing Communications Manager, Renault Australia, said: market. The pilot demonstrated the competitive advantage gained from using the software.

“This will save Renault dealers both time and money that would otherwise have been spent setting up, producing and scaling their own campaigns. I am pleased to introduce you to my colleagues.

“Cartelux software also provides access to world-class media targeting capabilities from Google and Meta that can be used across our sales network. This makes brand compliance easier and results in more consistent communications. ”

Cartelux Global General Manager Patrick Doble (pictured) added: Our software makes it easy for Renault dealers to run sophisticated and targeted advertising campaigns. After a highly successful test, the results speak for themselves. ”

Cartelux has experienced significant growth both domestically and internationally and has announced the hiring of key personnel to its management team. Last year he was EMEA General Manager Hervé Genin and this year he is Kristin Harder Global Head of Strategy and Partnerships.