Italian fashion brand John Richmond shared a video clip to promote its recent collaboration with meme token Shiba Inu.

A “very special” event to showcase the fruits of the partnership will be held in Milan, capital of the Lombardy region in northern Italy.

In a futuristic video clip, a mannequin dressed as John Richmond hovers in front of a Shiba Inu logo and a snake in the middle of the desert. A huge guitar with speakers can be seen in the background.

Rather than spell the words out, John Richmond says the partnership “shocked all expectations” at Milan Fashion Week.

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Milan Fashion Week SS23 kicked off in earnest on September 20th, giving fashion lovers a chance to catch a glimpse of the industry’s biggest stars. Big his names at Fashion Bonanza include Gucci, Alberta Ferretti, Prada and Bottega Veneta.

As reported by U.Today, the Shiba Inu team announced a “cutting-edge” partnership with John Richmond in March. The brand said it will present its fashion collection in the form of irreplaceable tokens.It was confirmed that the collection will be exhibited in Milan.

The event will include a physical version of the collection called “Legends Live Forever.”

Founded in the 1980s by the British fashion designer of the same name, John Richmond has collaborated with stars such as Kate Moss and David Bowie.