BEVERLY HILLS, Sept. 26, 2022 (GLOBE NEWSWIRE) — In this interview, Darryl West discusses how Powerhouse Real Estate turns clients’ real estate goals into reality, empowering agents in the process. increase.

Listen to Daryl West’s full interview with Adam Torres on the Mission Matters Money podcast.

What is the mission that is important to you, and what inspired you to take your current path?

West says his mission is to find what drives others, focus fully on it, block out all the noise and reach those goals as quickly as possible. He recalls facing financial difficulties when he was young, to the point that his mother sold the house to an “investor” for far below its actual value. “Later on, I learned that there were other options and I learned about real estate,” he says. Over time, he began helping families in similar situations and worked to help people with mortgages save their homes. We also offer short-term rentals.

Please tell us about Powerhouse Real Estate.

“At Powerhouse Real Estate, we generate leads, but not the traditional phone method,” West explains. “We leverage social media, create content and remarket ads so that people find us and come to us through different media. I teach them how to use inbound marketing to improve discoverability.”

“We are following a roadmap of posting content for homeowners on social media,” he continues. “Then they get a retargeting video on some topic and feel like they know you. So when someone on the team reaches out to them, it’s not a cold call. We are particularly active in the Los Angeles area known as the South Bay, covering the coastal city.”

Tips for creating great content

“It’s an 80:20 ratio,” said West when asked about his advice for creating great content. “Her 80% of the content is about who I am, filtering out people who don’t match me. Those who match me receive 20% of the content about real estate (others) .”

Alongside email marketing, he’s also sent out a monthly newsletter for years. “You have to create value first and provide free information to your customers.

what’s next for you

West says he’s excited about his upcoming podcast, Powerhouse Entrepreneurs. The show is currently in pre-production, and his plan is to bring together good hosts and authoritative speakers to share their expertise in finance and real estate.

For more information about Powerhouse Real Estate, visit www.thepowerhouserealestate.com, email dwest@powerhouserealestate.net, or follow Darryl West on LinkedIn.

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• Darryl West, President of Powerhouse Real Estate, was interviewed by host Adam Torres on the Mission Matters Money podcast.