Mobile app experience company Airship today announced the appointment of Cindy Davis to its board of directors. Davis brings decades of executive leadership experience driving stronger customer relationships through her first digital strategy for leading brands such as Bed Bath & Beyond, L Brands, The Walt Disney Company, Walmart and Sam’s Club. increase. Cindy is currently on the board of Destination Pet and the Mason School of Business She is on the board of William & Mary.

Most recently, Davis served as Chief Brand Officer for Bed Bath & Beyond, modernizing the digital and in-store customer experience and driving key transformational strategies, while also serving as President of sister company Decorist. Prior to that, she served as L Brands’ EVP and Chief Digital Marketing Officer, driving innovative digital marketing solutions to attract customers for Victoria’s Secret Lingerie, PINK, and Victoria’s Secret Beauty. At Disney ABC Television Group, Davis devised an omnichannel strategy to deepen audience engagement as her EVP Consumer Experience. Previous executive her leadership roles were as EVP, Global Customer Insights and Analytics at Walmart and EVP, Memberships, Marketing and E-Commerce at Sam’s Club where she launched the first mobile app. The focus was on improving customer insights for business decision making. Davis’ early brand experience spanned her VP and her SVP roles at Yum! Brands, Starwood Hotels & Resorts Worldwide, Inc., Hilton Worldwide, and Caesars Entertainment Corporation.

“As an independent board member, Cindy brings incredible perspective and insight in helping retail, hospitality and entertainment brands realize more value from their digital initiatives. , our industry, and many of our logos are what we have in common.” Airship CEO. “Her experience and perspective will bring years of omnichannel customer experience leadership to the board and help ignite what Airship has discovered for many brands: Mobile apps are the digital transformation of customer experience. It’s a center, doubling the customer value and frequency over apps that aren’t. We have them.”

Advisor, Evangelist, Digital Cindy Davis said: Strategist. “Apps are the pinnacle of stronger and lasting customer relationships, and Airship was not only the first to help businesses communicate with their app customers, but now every brand has value for everyone involved. We are addressing core resource and agility challenges that are preventing us from maximizing

Davis joins Airship’s current board of directors, which includes Foundry Group’s Chris Moody. Puneet Agarwal, True Ventures. John Johnston, August Capital. Brett Kane, airship.