Sendinblue, the leading all-in-one digital marketing platform for small businesses, today announced the acquisition of Yodel.io, a cloud-based business telephony solution. This is his fifth acquisition of Sendinblue in the last 12 months, providing affordable and accessible end-to-end marketing and sales solutions for SMBs to meet the evolving needs of their customers. It underscores the company’s commitment to making it possible.

Customers expect quality phone support

Despite the explosion of chat and SMS support, 70% of customers are looking for business-related phone numbers, but many SMBs are stuck in an inflexible old phone system . Sendinblue’s customers can now improve customer satisfaction and increase sales by integrating his Yodel.io, which has successfully processed millions of calls since its launch in 2016. I was.

Armand Thiberge, Founder and CEO of Sendinblue, said: “Business owners need ways to strengthen customer relationships while controlling costs. We continue to invest and expand the Sendinblue platform to meet these needs.”

Digital reception, interactive voice response, Slack integration

The new digital phone system features a digital receptionist that uses advanced voice technology and is tightly integrated with tools like Slack with no backend costs. With conversational interactive voice response (IVR), cross-device management, and improved call quality, Yodel.io streamlines customer support and offers an affordable, comprehensive phone solution.

IDC Marketing Technology Analyst Roger Beharry Lall said: “Solutions that reduce friction in a prospect’s experience as they transition to non-digital interactions such as phone calls improve and facilitate their journey.”

By streamlining workflows with Yodel.io, SMBs can save about 1 hour per person per day (equivalent to 15 days per person per year), freeing up resources while improving customer satisfaction. I can.

Passionate about helping small businesses

“Sendinblue and Yodel.io are an ideal combination to address all pain points for e-commerce companies, shop owners and software companies,” said Nina Hoedlmayr, co-CEO and co-founder of Yodel.io. I’m here. “While our name Yodel is a tribute to our Austrian origins, all existing and future services will be offered under the Sendinblue brand. , the United States, Canada, and the United Kingdom to Germany, Italy, France, Spain, Brazil, Mexico, and other Latin American countries, regardless of their location.”

“In 2016 we were working remotely for a small business and the phone system wasn’t meeting our expectations and requirements so we developed our own fully integrated and automated solution. That’s how Yodel.io was born and we’re excited to be a part of Sendinblue’s next chapter,” said Mike Heininger, Co-Founder and Co-CEO of Yodel.io. “Our mission is to give small businesses the opportunity to perform at the same level as large companies when it comes to communications and customer service, but in a more cost-effective manner. We achieve this under Sendinblue’s all-in-one platform. We are excited to support entrepreneurs in their journeys and strengthen connections with our customers.”

Extends Sendinblue’s affordable, powerful and easy-to-use CRM suite

The Yodel.io acquisition marks a new milestone, while previous acquisitions have resulted in new Sendinblue products that enhance the overall offering. Since acquiring Chatra last year, 1,000 of his Sendinblue customers are already using Conversations. It enables SMBs to chat with customers in real-time in an easy, automated and scalable way, enabling more impactful customer experiences and increasing conversions. As a result of the acquisition of MeetFox earlier this year, Sendinblue’s customers use his Sendinblue Meetings to seamlessly integrate video conferencing and scheduling capabilities, automate in-person and virtual appointments, and manage standalone, single-purpose tools. No hassle. The Yodel.io acquisition will give Sendinblue customers access to his cloud-based telephony solution capabilities in Q2 2023.

Join the Martech Cube Podcast for visionary Martech trends, Martech news, and updates from business experts and leaders!!!