Marketing is not an easy activity. There are many areas to consider, from strategy planning to campaign execution, follow-up execution, and coordination. As a result, with a competent marketing team, most companies need her CMO (Chief Marketing Officer) to oversee everything. Whichever direction they go, having some sort of digital marketing tool is absolutely essential.

Of course, not all companies have full-time executive budgets to manage their larger marketing spending and plans. That is why so many companies have turned to partial CMOs such as Hawke Media in recent years.

Hawke Media: Outsourcing CMOs

Hawke Media exists to change the marketing paradigm. We do this by providing companies with his CMO services of a superior third party. Most of these companies are looking to up their stakes in the marketing game.

The company needs more marketing oversight and direction, but is a welcome relief for companies that can’t afford to hire a full-time marketing manager. However, outsourcing marketing strategy and leadership to a specialized agency can be very effective. Outsourcing saves time while leveraging the services of a group of marketing professionals with an established and well-maintained can save you money and reduce overhead.

Hawke Media has earned a reputation for not only providing third-party CMO services, but also prioritizing customer success in doing so. Hawke does this through a robust and diverse set of services. These range from core strategy and branding consulting to content creation and management across various marketing channels.

The innovative fractional CMO brand is also known for its forward-thinking approach to marketing. This was recently made clear with the release of the groundbreaking AI-powered Marketing Insights Dashboard, an innovative and powerful digital marketing tool.

Bring it all together for better performance

As in all areas of business, performance drives marketing. It’s as easy as that. If the marketing department can deliver results, well done. It would be even better if we could improve these results over time.

The problem is tracking that performance to measure the level of success or failure. It’s not a problem of lack of information. Quite the opposite.

Every digital marketing tool now comes with its own analytics. Facebook Pixel and Google Ads are some of the larger and more obvious players in the marketing data analytics arena. But the list doesn’t end there. Windows, Slack, LinkedIn, Shopify, and countless other platforms come with their own built-in analytics collection and reporting software.

Each contains important information. Marketers can use it to inform how to handle both current activities and future marketing strategies. However, there are two issues that tend to hamper this vast and complex approach to data analysis.

The first obvious challenge is the simple task of finding important details in a backlog of data.

When trying to analyze more than six applications at once, it’s difficult to know which Facebook post performed the best, or which Google ad had the highest CTR (click-through rate). With that setup, remembering just your login credentials can be difficult.

Integration is key

In addition to the problem of information volume management, there is also the concern of disorganization. Even if you know which metrics are best for Facebook and Google Ads, how do you tie them together? Reconciling how sets of marketing data relate to each other is difficult.

That’s where Hawk AI comes in. AI-powered marketing tools pull all the data from your various marketing platforms and bring it together in one easy-to-read view. This makes it easier to analyze results and gain meaningful insights.

Digital marketing tools provide a centralized dashboard for presenting insights, alerts, and streamlined reports. This is perfect for performance-driven marketers who want to eliminate confusion and, according to customer reviews, save time and money in the process.

The best part is that Hawke AI doesn’t act as just an organizational tool. There’s a reason it has “AI” in the name. State-of-the-art software can also monitor marketing data for alert activity that may occur over time.

For example, the program can send an alert when spending exceeds a certain threshold. From there, you can audit the situation and reallocate funds. If the results don’t meet your goals, the program can notify you before things get worse. As a result, there is no need to manually create reports or commit hours of human labor to permanently monitor marketing data.

Hawke AI: Making Marketing Analytics Reusable

The value of being able to analyze and manage both budgets and results across multiple platforms cannot be overemphasized.

From the simplicity of viewing all the data that matters within a single dashboard, to the ability to cross-reference and compare marketing platforms from a single location, Hawke AI delivers a whole new marketing experience. The tool can also compare your performance and his KPIs against industry benchmarks to see how you are doing against your competitors.

Modern marketing is data-driven and performance-dependent. Hawke AI is a marketing tool designed for ambitious marketers. Designed for those looking for ways to consolidate data and save time. Ultimately, it can give them a competitive advantage.

Featured image credit: Tiger Lily. Pexels.com. Thank you!

brad anderson

ReadWrite Chief Editor

Brad is the editor who oversees the submitted content on ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can contact him at brad at readwrite.com.