Survey reveals what people give up to improve their health
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File – A person sitting in a sauna in Greenville, Maine. (Credit: Getty Images)
From cryotherapy to infrared saunas, more and more companies are offering proactive ways to “biohack” your body to improve your health.
One of those companies, Restore, enlisted Wakefield Research to help better understand this evolving category of care. We call this “hyper wellness”. A survey of 2,000 US adults found that more than a third (34%) view these services as an important part of health prevention.
With consumer prices rising in the United States, many are even saying they can afford to give up things like coffee and entertainment expenses.
More than half of those following a wellness routine said they prioritized spending over non-essential purchases (67%). They also gave up attending social gatherings that required money (62%), buying coffee (58%), ordering takeout or going to restaurants (52%).
According to a survey released this month, nearly a third (31%) said they would cut binge-worthy streaming services and cable before cutting back on health and wellness spending.
Consumers seek out these hyper-wellness services to improve physical health (71%), sleep better (64%), and maintain mental clarity (61%), with many seeking them. as a future advantage. More than three in five of her Americans (63%) believe investing in wellness activities will save them the long-term financial costs of aging and the effects of disease. .
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What kind of “hyper-wellness” services are Americans looking for?
More than two-thirds (67%) of Americans identified at least one wellness service they would like to try.
Overall, exposure to heat and cold to target and slim down fat cells was the most popular (28%). This was followed by increased interest in arm, leg and hip compression (24%) to promote circulation. This includes an inflatable sleeve that applies pressure. This form of treatment aims to increase blood flow and help with pain and inflammation.
FILE – A man recovers in a cryotherapy room in Bagshot, UK, 2nd November 2021. (Photo credit: Dan Mullan – RFU/The RFU Collection via Getty Images)
Another 24% said they would be interested in a biomarker assessment that assesses blood deficiencies, chemical reactions, or genetic markers to make more informed decisions about their health.
Nine percent said they would try intravenous (IV) vitamin therapy, which injects high concentrations of vitamins and minerals into the bloodstream.
Americans focus early on preventive health and wellness
Surveys show that the average American feels it’s best to start focusing on preventive health and wellness at age 30. But many people start earlier.
The average Gen Z participant said preventative health and wellness efforts should start at age 22, and millennials believe this should start at age 26.
Nearly half (47%) of adults surveyed said they plan to try a hyper-wellness activity, service or product in the next 12 months.
Related: Study results that reducing sitting time and increasing physical activity are ‘very likely’ to reduce breast cancer risk
This story was reported from Cincinnati.
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