More than half (53%) of all US consumers use search engines such as Google to find information about products before making a purchase.

Yes, organic search is still the best ROI channel.

If you don’t incorporate SEO into your digital marketing strategy, you could be missing out on a huge opportunity.

In 2022, SEO is more important than ever for direct-to-consumer (DTC) e-commerce brands.

Done right, you can use educational content to achieve top search results, increase your brand’s authority, and attract more quality customers than ever before. You can also attribute revenue to your content efforts.

But how do you know what’s working and what’s not?

I will give you a cheat sheet 3 mistakes you can make, From content creation to SEO attribution.

then we can help Learn how to uncover what really works Intensive content work can prove true ROI compared to others.

Mistake 1: Not thinking about the revenue impact and end goal of educational SEO content

Having a blog and publishing regular content takes time.

And when other priorities pile up, it’s easy to push SEO and content creation to the bottom of the list. It is understandable.

Marketers like you run dozens of campaigns all the time, and there’s no shortage of suggestions on what to do next from team members across the company.

So why should you spend time on SEO?

For e-commerce sites, it all comes down to revenue.

Your content can be part of a digital strategy that opens new eyes to your website, nurtures people already in your funnel, and ultimately convinces website visitors to become new customers. I can do it.

As you can see, it’s very important. Think about your SEO content and its end goal.

Solution: Plan for SEO attribution from the beginning

Before you begin your digital marketing strategy, think about how you will track the impact of your blog on your bottom line.

Make sure you have a clear understanding of how your SEO-centric content leads readers to shoppers.

Start by finding a platform that shows the impact of all your marketing and organic content and helps you understand the exact role SEO plays and where it impacts your funnel.

Mistake 2: Picking Content Ideas Without a Solid Strategy

You know very well what your potential customers want.

Whether you’re selling razors, skin serums, bidets, or anything else, we know there’s an endless amount of information out there that really enriches the lives of our readers.

You may feel like you live and breathe the weighty jump rope culture and know exactly what your readers are looking for.

But that doesn’t mean you should skip the process of topic and keyword research.

What you instinctively think will resonate with your readers isn’t necessarily the right content.

If you don’t create content based on strategy, you may miss even more quality ideas.

The Solution: Start with an Idea and Confirm with Research

First, start with your topical instincts and validate them.

Then, based on what you know about your business, determine the broad categories of content that people want to consume.

For example, for a cosmetics company, instinctive topics might include:

• beauty tutorial
• Ingredient details
• new beauty trends

Once you have basic ideas for your content, use them to narrow your ideas down to specific keywords. This can be done through free methods such as Google’s search suggestions or other paid keyword research tools.

Then go one step further. Build content ideas by conducting user interviews and searching social media comments for FAQs and trending her topics.

Once you have your list of keywords, you can start creating content around that topic.

Finally, use attribution to continue narrowing these steps into strategies based on actual performance.

With an attribution platform that lets you track how different blog categories on your site contribute to conversions, you can target topics you know perform well and repeat keyword research to further improve your content. I can do it.

Mistake 3: Prioritizing vanity metrics over revenue

Is there someone on your team who is unsure as to why you should focus on SEO?

Tell them that nearly half of marketers say organic search has a higher ROI than any other marketing channel.

Even better, show them.

SEO is more than just a way to get traffic to your website.

Vanity metrics like pageviews are interesting, but there are better ways to track SEO success.

Instead, efforts should be tied to conversions and revenue.

If you don’t track how your SEO strategy affects these things, you’re missing out on how influential this channel is, and as a result, how much money and time your company spends on SEO content. It influences how much you are willing to spare.

Solution: Monitor and Present These SEO KPIs

Avoid reporting only vanity metrics such as pageviews, conversions, and conversion rates.

Also, it should be monitored.

• Monthly recurring revenue from SEO.
• Order value.
• Time to conversion for paths affected by SEO.