Gilvarco Biederroot, a division of Bontia Corporation (NYSE: VNT.WI) and a global leader in fueling and convenience store technology, today announced a breakthrough to help retailers offer unique site-specific forecourt media. announced the launch of MediaReach, a leading digital marketing platform. An experience that increases in-store foot traffic and sales.

As many retailers know, the best-selling product in one store may not be successful in another region or region. MediaReach solves these complexities with ease, maximizing every vestibular marketing potential. An easy-to-use, rules-based platform customizes dispenser marketing content based on a variety of factors, including time of day, customer demographics, and real-time weather conditions. We use these factors to create custom ad playlists for each individual station in our network.

Product Marketing Manager Sarah Trumler said: “We know our attention spans are short and our access to our customers is limited. From the moment a customer drives into our front yard, MediaReach is smart about our site location and the details of that moment. It generates ads and brings a more powerful and engaging experience.”

MediaReach ensures that each site shows ads that are appropriate to the customer’s current state. For example, on a sunny day, you could run an ad for half-price Icee. Or, if it’s early in the morning, do a coffee deal. At night, train the platform to show promotions for takeaway food. MediaReach ensures that your ads are always relevant and likely to result in a sale. This dynamic scheduling eliminates the constraints imposed by traditional schedules that deliver rigid, broad messages in five time slots or time slots.

In addition to seasonal changes and weather patterns, MediaReach schedules ads based on the different types of services and products the site offers, such as car washes and oil changes. This is done by tagging sites in a free-form manner so that ads only play on matching tagged sites. You can also consider socioeconomic details of the surrounding area, such as median income and house prices. Best of all, the system’s algorithms do all the thinking for retailers, allowing them to focus on more important tasks.

A generic, one-size-fits-all marketing plan doesn’t work in today’s retail environment, making targeted advertising with relevant messages more important than ever. Every c-store is unique and MediaReach is the platform retailers need to send the right message at the right time. Find better ways to influence shoppers and win new business.

Ready to give MediaReach a try? Visit our booth (#6423) at the 2022 NACS Show October 2-4, 2022 to see how it works, or contact the Forecourt Solutions team today. Please contact us.

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