Concerning the rapid increase in risks in digital marketing, the International Organization of Securities Commissions (IOSCO) proposes a number of measures for member countries to consider when determining their policy and levy approaches to retail online offerings and marketing Did.

These proposed measures were written into the report It was published The report refers to the use of behavioral and gamification techniques and influencers who participate in cryptocurrency marketing as “finfluencers.”

Another area of ​​focus for the report is the ‘digital veil’. According to IOSCO Executive Director Martin Moloney, “Digital fraudsters can hide behind a ‘digital veil’ that makes it difficult for regulators to find, identify and take action against them. ”

In the report, IOSCO obliges regulators at the national and international level to take seriously the risks of coexisting with online marketing.

IOSCO said in its report that administrators of cryptocurrency products should apply “appropriate filtering mechanisms” to the onboarding of financial consumers and take responsibility for the accuracy of information distributed to potential investors on social media platforms. I suggested that we should have

He also suggested that regulatory channels report potential complaints about misleading and illegal promotions to national regulators. Other measures proposed include crypto companies with online marketing staff qualifications and licensing obligations.

IOSCO also said that while cryptocurrency companies are serving foreign clients, they need to check whether there are any licenses they need to obtain in order to offer services in their respective countries. It reflects the regulations of third countries where

The International Organization of Securities Commissions is the association that regulates the global securities and futures markets. In March It was published A report to help regulators understand the risks associated with decentralized finance (DeFi) development and its jurisdiction.

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