Retail media promise high returns for brands that can handle the workload
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It’s easy to get excited about retail media, the growing practice in which a retailer or marketplace opens up its own channels (website, apps, in-store displays, etc.) to branded ads. It promises a new revenue stream for retailers and offers brands a way forward in a world without third-party cookies. For brands, the potential is extraordinary. […]
The post Retail media promises high returns for brands that can handle the workload appeared first on Digital Commerce 360.
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