Luxury brand Hermès is laying the groundwork for its entry into Web3 after filing trademark applications covering NFTs, cryptocurrencies and the Metaverse.

According to documents filed with the United States Patent and Trademark Office (USPTO) on August 26, the trademark is used to display, store, and display virtual goods, digital collections, virtual currencies, and NFTs “for use in the online world.” Intended for downloadable software to manage.

Also trademarks for “retail store services featuring virtual goods”, fashion and trade fairs in “online virtual, augmented or mixed reality environments”, and “providing an online marketplace for buyers and sellers of virtual goods”. I applied.

Luxury brand Hermès files trademark application for its name, claims plans to expand

▶️NFT＋virtual currency
▶️ Virtual currency + NFT trading
▶️Virtual Good Marketplace
▶️ Virtual shows for clothing, shoes and fashion shows
… more#NFTs #metaverse #Web3 #Crypt #Hermes_Paris pic.twitter.com/hdvsXeQtrC

— Mike Kondoudis (@KondoudisLaw) August 31, 2022

A new trademark application filed a lawsuit against Meta Birkins founder Mason Rothschild in January for using the brand’s Birkin name to profit from the sale and resale of his NFT Meta Birkins collection. It was done months later.

In its 47-page legal complaint against Rothschild, Hermès said, “The Meta Birkins brand simply uses Hermès’ famous Birkin trademark by adding the generic prefix ‘meta’ to the well-known trademark Birkin. stripping away,” thereby making the Meta Birkins brand part of Hermès’ luxury Birkin brand.

Related: The metaverse is a key factor in long-term NFT success, says new study

The lawsuit against Rothschild may be one of the reasons the company has pushed forward to file its own protections covering Metaverse, cryptocurrencies, and NFT-related products and tokens.

The luxury brand is neither the first nor the last to make a move in the metaverse.

Earlier this year, Decentraland’s Metaverse Fashion Week, a four-day digital fashion event featuring wearables on virtual runways, featured luxury brands such as Dolce & Gabbana, Etro, Tommy Hilfiger, Estée Lauder and Elie Saab.

Data from Dune Analytics last month revealed that major brands like Nike, Gucci, Dolce & Gabbana, Adidas, and Tiffany generated $260 million worth of combined sales from NFTs.