featuring the good, the bad, and the ugly,Look of the Week” is a regular series dedicated to unpacking the most talked about outfits of the past seven days.

Jerry Seinfeld is known for many things, but he was never really a style icon. was such an iconic garment that it is now preserved in the Smithsonian National Museum of American History.

So it came as a surprise to many when New York streetwear brand Kith chose the 68-year-old to be the face of its new collection.

On Tuesday, the label unveiled a series of campaign images that quickly set the Internet on fire. It is shown sitting at a desk with a typewriter, leaning against a stack of silly books.

The comedian, I have to say, somewhat effortlessly – is seen donning Kiss’ new hoodies, sweatpants, varsity jackets, and floral prints. The items modeled by Seinfeld, taken from the collection of department. I graduated just 46 years ago).

The look is a twist on back-to-school fashion, with Seinfeld himself a graduate of the City University of New York. credit: Mark Seliger

And it soon became a debate about not only whether he looked cool, but whether the comedian in his 60s could also look… hot.

The Fall 2022 collection includes a jersey and Letterman jacket designed in part by Russell Athletic and emblazoned with the College of the City University of New York. credit: Mark Seliger

“There are only a handful of people I’ve dreamed of working with since I was little,” Fieg wrote on Instagram, alongside an on-set photo of the pair. did.”