Marketers are still adapting to the major disruptions of the past few years. But buyers still expect marketers to deliver personalization and fun experiences.

Fortunately, helpful technology and data are becoming more accessible.

Oracle partnered with Ascend2 to survey 853 marketers across the US, Canada, India and the UK. The results show what trends and technologies are helping marketers pivot when needed, connect with customers, and drive conversions.

Key Challenges Marketers Face Today

38% of marketers say maximizing performance across channels is one of their most challenging challenges. Audiences are now digitized everywhere. They consume and engage with content across different channels and devices.

Marketers somehow have to keep up with them, stay consistent, stay relevant with their message, and deliver value. Your customers will teach you everything you need to know about how to keep them happy with your online behavior. The right technology can help capture that data and enable marketers to use it to connect with customers and adapt strategies as needed.

Tactics and technology for successful marketing

43% of marketing organizations plan to offer more personalized content and offers in the next year. Videos and virtual events make much of this content more readily available to customers. Personalization also helps marketers focus more on customer retention than just acquiring new customers.

What kind of technology can help?

• A customer data platform (CDP) allows you to anticipate customer needs.
• A content management system (CMS) helps you manage and create more innovative content.
• Customer loyalty programs incentivize and reward customers for staying engaged with your brand.

Go all out with AI

59% of marketers who say they can’t live without AI have highly successful marketing strategies. Overall, 30% of marketers surveyed fear they’re missing out on AI’s ability to predict customer behavior and adjust campaigns.

AI increases efficiency and maximizes resources, especially for manual, repetitive tasks such as:

• Campaign workflow settings.
• We test different offers, subjects and copy.
• Customizing content.

42% of marketers say they already trust AI to personalize content and offers in real time.

Marketers are looking forward to big things this year

An impressive 94% of marketers believe 2021 will be a success. 37% believe 2022 will be another successful year.

Discover the trends and technologies that make it possible.

Get trend report

About the author

Connect all your business data across advertising, marketing, sales, commerce, and service to make every customer interaction matter. Oracle Advertising and Customer Experience (CX) is a suite of connected applications that help you build and nurture lasting customer relationships beyond traditional CRM. Build a complete view of every interaction and every customer, regardless of how or when they engage. Empower your entire business to deliver great customer experiences, from acquisition to retention and everything in between.