Is Martha Stewart the newest face of Fashion Nova?
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When most people think of Martha Stewart, they probably think of extravagant, extravagant luxury. But the 81-year-old domestic icon has changed things with this latest act in her life, surprising her fans and followers along the way.
Stewart shared her look of the day on Instagram on Saturday, Aug. 13, saying that instead of pushing bougie brands like Gucci, Hermès and Ralph Lauren, she proudly models the Fashion Nova look for fast fashion houses. I was.
“@fashionnova made me a very chic and inexpensive gold splash two-piece leisure suit with @brunellocucinelli_brand earrings and @simonmillerusa clogs,” she wrote in the caption. “Perfect for a press conference on @thebedfordbymarthastewart.”
Founded in 2006, Fashion Nova is one of the world’s most popular fast fashion brands. We mass produce trendy looks at more affordable prices. The brand, which is primarily sold online, has five of his brick-and-mortar stores in California, where the company was founded.
“The concept is that the runway is dying,” the company’s founder and CEO Richard Saghyan told BuzzFeed News in 2017 about the brand’s commitment to using social media as an inspiration board. “If you think about it, why did they have runways before? Because there was no internet. People now look at feeds more than runways for fashion inspiration. increase.”
In the past, Fashion Nova has partnered with Cardi B and Megan Thee Stallion to create collections built around the image of the female rapper.
So what’s next for Stewart?
It’s unclear if the post was actually part of some sort of partnership, but Stewart’s fans and followers quickly took to the comments section to express their excitement over the very idea.
“MARTHA X FASHION NOVA PLEASE GOD,” commented Chrissy Teigen.
One person wrote, “Who knew you were going to be fashion’s rising star girlie?!”
Another fan added, “Fashion Nova’s Martha is a cultural reset. I know it.”
Not everyone was a fan of Stewart’s post, though.
One wrote:
Another follower said, “Fast fashion Martha’s torture me. They’re destroying our planet!!!”
One critic wrote, “No, you don’t get a pass for wearing Fashion Nova. It’s a grave failing.”
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