August 22, 2022

Users on TikTok and other social platforms are sharing their finds at Costco, helping make the warehouse club a bargain fashion destination.

Search word “found costco clothes‘s TikTok has 1.8 billion views. Among the popular hashtags on TikTok, #costco fashion 5.8 million views. #costco couture, 5.1 million.When #costcoclothes5.3 million.

A TikTok post features a short video of the fashionista bragging about finding big deals from a number of fashion, casual and active brands including Tommy Hilfiger, Pendleton, Puma, DKNY, Uggs, Calvin Klein, Fila and more. Introduced.

@theashleybell

Costco is here #costcofinds #costcotiktok #fila #whatibought #outfitinspo

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The pandemic has heightened the appeal of casual, comfortable clothing, which Costco has featured prominently on its sales floor.

“Comfort is everything,” California-based shopper Tiffany Weiss told Fashion Blog. refinery29“It’s like a whole new way of thinking.”

The 53-year-old said she “never thought of” buying clothes at Costco before 2020.

Costco also earns points for being able to secure some of fashion’s hottest brands and staying on trend. Convenience has greater appeal.

“I think a lot of people are really interested in affordability, convenience, and being part of the hype. It’s a very interesting phenomenon for Costco,” said Francis Sola Santiago, refinery29 article, told NPR.

The social media action, which is also “carrying” on Instagram and Youtube, brings the in-store treasure hunt experience at Costco online. Costco can offer a wider range compared to typical off-price sellers. Hunter boot deals, for example, stack high across a wide range of sizes.

@Cost Cocouture

Costco Couture 8/31/21 #costcocouture #costco #hunterboots #costcofashion #costcofinds #costcobuys #costcomusthaves #fypsi #fallfashion

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As with off-price, part of the appeal is the discovery process and the thrill of winning a deal in an unexpected space.

“Many of the clothes I wear get compliments every day.” J.Ennifer Maldonado, who runs the TikTok account @Cost Cocouture, Said NPR“And I always say it’s from Costco, but I get the same response. Costco? Hey, yeah.”