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Home›All›LG Innotek updates website as part of digital marketing scheme

LG Innotek updates website as part of digital marketing scheme

By admin1
September 1, 2022
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An LG Innotek employee browses the newly updated company website.  (LG Innotek)

An LG Innotek employee browses the newly updated company website. (LG Innotek)

Electronic component maker LG Innotek announced Thursday that it has redesigned its website to improve the consumer experience and maximize customer satisfaction.

You can experience various contents such as technology, products, and recruitment information. Customers can subscribe to company newsletters and leave questions about the company and its products.

According to the company, the most notable addition is the website’s new virtual showroom, which offers interactive guided tours for customers to experience new products and technologies.

The showroom also contains information on global seminars and exhibitions.

The company also added a section titled “Innovation” that showcases LG Innotek’s future technologies, including connectivity, metaverse, and autonomous driving. This section now features the company’s autonomous driving and digital twin technology. It introduces the sensors and radars necessary for realizing autonomous driving, and explains the research on AI and big data necessary for building a digital twin.

The new webpage also showcases LG Innotek’s commitment to ESG and projects to achieve carbon neutrality.

LG Innotek Executive Vice President Lee Inkyu said, A B2B company is a company that sells products to other companies rather than individual customers.

“We will continue to carry out B2B optimized projects with a focus on database digital marketing,” he added.

Lee Seungkook (seungku99@heraldcorp.com)



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