The pandemic has brought significant changes across industries, and marketing is no exception. Today, digital marketing has become a critical aspect to attracting new customers and retaining existing customers. In his weekly BrandWagon Ad Talk series, industry experts highlight what has changed in the last two years and, more importantly, whether these changes will continue. Puretech Digital CEO Prashant Deorah talks to BrandWagon Online about the dos and don’ts of digital marketing, the best recent marketing campaigns, and more.

What is the difference between launching a brand in the digital age today and in the digital age before?

The launch of the brand has evolved in many layers over time. From media to messaging to performance and analytics, several options are pouring in, making it imperative for marketers to find the right mix before they can communicate and launch their brand. . Previously, there were routes such as brand introduction, testing, acceptance and market rise, but now there are multiple his PR strategies, moments to take the internet by storm, influencers to launch brands and his marketing. You can see the program. while making appropriate contextual noise about it. Digital was a major catalyst here and has certainly come a long way in clearly defining the difference between the brands that were launched then and the brands that are today.

What’s the best recent marketing or advertising campaign you’ve seen and why?

It has to be the campaign for the Netflix show “Lupin”. To promote its upcoming shows, Netflix pulled off a real heist. The touch of drama that piqued the interest of the audience also made headlines in the media. This was a great move to create buzz around art thieves. Guerrilla marketing indeed!

Which brands made the most of digital last year and how?

Indeed, it has to be Zomato! The brand has it all in crisp, thumb-stopping copy.
Engaging memes, quirky newsletters, impactful advertising films, and customer recognition starts
Build awareness through bullseye marketing strategies and techniques.

Relevance and timing are key when serving digital-first audiences.through their blows
Fourth of July post to keep up with the cricket fever through the #ZPL campaign.
Forget Mother’s Day heartwarming #OrderForHer campaign, Zomato emerges as a brand
Someone who has a good grasp of the digital ecosystem.

In a post-Covid world, what are the digital marketing dos and don’ts?

Communicate with creativity and empathy
Make agility your middle name
try, test, repeat
If you want people to listen to you, you need to stand out and be personalized
Give me something, really!

People are more sensitive than ever, and a cancellation culture could prove harmful to you.
brand. Make sure you are present effectively and carefully.Try another media mix and move on
A traditional strategy, offering customers something special. These attributes are
It will increase not only your business but also your brand awareness.

Tell us about a bad example of a recent ad you’ve seen and why.

Sounding cool and being cool are two different things.Not all brands need slang
Incorporation. Communicate with tone and words that resonate with the brand,
Maximize the individuality of the mask.

Also read: A reboot is always needed to maintain the originality of the campaign idea

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