Name and Title: Pooja Brahmankar, Director – Digital Marketing and D2C

Company name: Upscario

Age: 30

Sector: E-commerce

The country is currently witnessing a boom in the e-retail and D2C spaces. Most e-commerce entrepreneurs face growth barriers such as working capital, the challenge of hiring a strong team of experts, and the challenge of scaling their business above a certain level. Rather than building brands from scratch, UpScalio acts as an e-commerce roll-up model, partnering to acquire high-potential brands and support them.

Brahmankar is now Head of Digital Marketing and D2C at Upscalio and was one of the few who were on the brand’s journey from the beginning. His Pooja Brahmankar, UpScalio’s Director of Digital His Marketing and His D2C, said:

For ecommerce sellers, branding and performance marketing are the two biggest pain points they face to grow their business. “I am working to precisely solve this pain point and open up the next phase of growth by implementing efficient marketing across the right set of media channels,” said Bramanker. Describe your expertise and role.

Optimization and streamlining have always been on Brahmankar’s list. She has built a set of tools and processes that track marketing metrics throughout the funnel. In addition, it will send you alerts when you cross predefined guardrails. The system helped increase marketing spend by up to 100% while ensuring ROAS (return on advertising spend) increased by up to 30% across all channels.

The marketing landscape is constantly evolving, and digital marketing is leading this evolution. Post-pandemic, brands have become even more dependent on digital marketing. “I think the biggest challenge is not the 0 to 1 step, but the 1 to 10 step where brands are trying to scale their business.