Karachi: A workshop on digital marketing was held to empower women entrepreneurs and promote their online businesses.

Pakistan Federation of Chambers of Commerce and Women Entrepreneurship Committee of Karachi Women’s Chamber of Commerce Malir (KWCCI Malir), in collaboration with Small and Medium Enterprise Development Authority (SMEDA) to encourage Facebook and Instagram, women entrepreneurs and promote online business to do.

Read more: Karachi Chamber of Commerce urges imports from India to be allowed

Suleman Chawla, SVP FPCCI, VP Shabbir Mansha, VP Haji Yaqub, VP Nazli Abid Nisar, Convener of the FPCCI Women Entrepreneur Committee and Founder of the Karachi Women’s Chamber of Commerce at the Women Entrepreneur Committee meeting held at Federation House Vice President Malir, SVP Afzala Shaheen, VP Yasmin Arif, Farah Khan, Irum Naveed and many other female entrepreneurs attended.

READ MORE: FPCCI rejects central bank’s claim of ‘no import restrictions’

SMEDA trainers Abbas Ismail and Shafaq Lodhi educated female entrepreneurs on digital marketing, highlighting how they can effectively use Facebook and Instagram to promote their business from home.

READ MORE: KCCI Steering Committee Candidates Elected Without Ballot

Ms. Nazli Abid Nisar, Convener of FPCCI Women Entrepreneur Committee and Founder of KWCCI Malir, highly praised the SMEDA workshop and said that women entrepreneurs can only effectively use Facebook and Instagram to develop their business. But it can also play an important role in stabilizing the economy. economy of the country.

“It is important for women entrepreneurs to move forward in the information technology space because they can earn substantial income from their business pitches on social media from the comfort of their own home,” she said. I added that it is the age of technology. With everything moving online, you can’t develop without using it.

READ MORE: APTMA Calls for Immediate Release of Textile Machinery

Nazli Abid emphasized that women entrepreneurs need to develop their skills in the IT sector and find ways to boost their business. She said enlightenment workshops will be held in the future in collaboration with SMEDA and the next phase will try to provide information on how women entrepreneurs can get government subsidies for their startup businesses. .