Advertisers have fled Twitter since Musk started running the company. Earlier this month, Omnicom Media Group sent a memo to clients advising them to consider pausing advertising on Twitter. OMG’s note follows a spike in brand impersonation on Twitter. One of Musk’s first big moves was to start charging his account $8 to get a “blue check,” which was a way of verifying that the account was legitimate. Some of the accounts that bought the blue check then posted tweets impersonating major brands such as Pepsi, Nintendo, and Eli Lilly and Company.

In a memo to brands, OMG recommends that advertisers suspend advertising on Twitter “until they can demonstrate that the platform has reintroduced safeguards to an acceptable level.”

In early November, IPG’s Mediabrands sent a reminder note to clients on Twitter. Brands like Mondelēz, General Motors, and General Mills have paused advertising. According to Ad Age analysis, Twitter’s advertising mix is ​​moving away from major brands to lesser-known websites and online retailers.

Musk has acknowledged the impact of advertising, tweeting in early November that “revenue has dropped significantly.” At the same time, Musk has been amused by claims that there has been a record amount of activity on the platform. .

As of Sunday morning, Trump’s account had been restored, but he had not tweeted.