Guy Murray Bruce, President of the Independent Broadcasting Association of Nigeria (IBAN), has urged the media to adopt digital marketing for seamless operations.

This is similar to the significant increase in recent years in the adoption of technology to automate the media buying process.

Speaking at the unveiling of Radioadspread, a proprietary technology for online radio advertising, in Lagos, Bruce said media adoption of the technology was driven by the complexity of the media landscape and the need for media efficiency. said there is. Purchasing, and availability of advanced technology that enables automation.

Discussing the latest technology in the media space, the chairman of IBAN said Radioadspread was launched to bring digital marketing solutions to radio advertising, encouraging radio stations and advertising organizations to leverage the advantages of the platform to transform their businesses. said.

Similarly, Femi Adersi, President of the Association of Media Independent Practitioners of Nigeria (MIPAN), said the platform will enable business owners, advertising agencies and marketing managers to remotely and easily create and manage radio advertisements for radio stations around the world. said that it will be able to connect to Nigeria from the comfort of your office or home, anywhere in the world.

Adelusi said the innovation is completely unique developed by Nigerians to develop the radio and advertising business globally and how listeners are consuming content. We have provided valuable comprehensive analysis to help people understand and highlighted how to effectively automate media order purchasing and inventory management. .

“As we all know, technology is the future and it is vital that cutting-edge digital platforms are revitalized that take the media industry from traditional, rigorous and rigid processes to full automation.

When analyzing the importance of this product, Olaniyi Idowu, CEO of Space Universe, said that it is an all-in-one radio advertising booking platform that allows people to access all Nigerian radio stations and their activities. and instantly schedule radio commercials on targeted radio stations and track performances from the comfort of your office.