Traders say Prime Day 2023 went well
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Andrey Klen is happy with how things went for his business on Amazon.com on Prime Day this year. The Petcube co-founder and chief marketing officer said, “Prime Day performed much better compared to the previous year. Compared to an average day, we saw a double-digit multiple on sales. We were able to beat optimistic forecasts of high growth in our core product. »
This product is Petcube Cam, a wifi camera that allows people to watch and interact with their pets remotely.
The Petcube camera won Amazon’s “Best Deal” designation during the Prime Day sale event, which boosted sales of the device to monitor your pet when you’re away from home .
Klen told Digital Commerce 360 that his company “succeeded in securing the ‘Best Deal’ offer for Petcube Cam” from Amazon. This ensured that a large number of buyers were exposed to the product. “And we were lucky that it was applied on the first day of Prime.”
Klen said the sales numbers suggest shoppers were excited about Prime Day this year and had been planning purchases of Petcube products long before the two-day sale event.
“We had a lower conversion a few days before Prime Day, followed by the massive outburst during the first hours of the date. Most likely, people were adding the products to the cart beforehand,” Klen said.
Amazon is #3 in Digital Commerce 360’s new 2023 Global Online Marketplaces Report. It ranks the 100 largest global marketplaces by 2022 GMV third.
Day one success
Doing well on Prime Day is crucial for many traders. It can be a breakthrough day for retailers like Petcube who use the Amazon marketplace as their primary online sales channel. Given the high stakes, Petcube goes to great lengths to get it right.
The retailer bought ads for sponsored products, sponsored brands and display ads. Petcube also “greatly optimized for keywords and spend,” Klen said. “We pride ourselves on developing a super-efficient automated script that pulls all of our key metrics into a designated spreadsheet every hour in Prime and dedicated managers monitor performance 24/7 during those two days.”
Amazon Aggregator
Petcube probably isn’t the only merchant happy with its Prime Day 2023 performance.
Amazon said the first day of this year’s Prime Day event was the biggest ever for third-party merchants in the marketplace.
For example, Thrasio Holdings Inc., an investment firm that bought a number of Amazon merchants, said some of its brands saw their best days at the event.
“These were the two most profitable days in Thrasio’s history,” said Thrasio’s CEO. Greg Greeley said in a written statement.
Thrasio’s latest acquisition – an insect repellent spray seller called Ranger Ready Repellents – had a record-breaking day on Amazon and tripled its Prime Day 2022 sales.
Amazon’s Prime Day event is limited to members of its paid Prime loyalty program. Program benefits include free one-day shipping on a variety of items.
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